Yeta Ting, Chairman, SUPERB CONSULTING INC
Leadership is not merely about directing others; it’s about inspiring and empowering people to achieve their best. As John C. Maxwell wisely stated, “A leader is one who knows the way, goes the way, and shows the way.” True leaders possess the ability to influence and motivate, placing the needs of their team and organization above their own. They lead by example, building trust, and creating an inclusive environment where every team member feels valued, heard, and capable of making meaningful contributions. In the competitive world of business, where success is often measured solely by profits and market share, these leaders prioritize the growth and well-being of their team, realizing that true success is built on the collective strength and development of the people they lead. One such visionary who exemplifies such leadership marked by a genuine, people-centered approach is Yeta Ting, the Chairman of SUPERB CONSULTING INC, a leading human resource solutions company in Taiwan.
Yeta’s transformative journey in the headhunting industry began when she recognized a glaring gap in Taiwan’s market. The industry was dominated by foreign brands that prioritized individual performance and sales targets, offering little room for employee growth. After spending years in the trenches of large, foreign headhunting firms, she felt a disconnect between her ideals and the practices of the industry, which often sidelined employees’ ideals and career growth. Armed with extensive industry experience, a vast network of contacts, and a strong vision, Yeta set out to create something different. Her goal was to establish a Taiwan-based headhunting firm that could compete on a global scale while fostering a work culture where employees could thrive both personally and professionally. Thus, SUPERB CONSULTING INC was born.
From the outset, she outlined three key objectives for the firm: to become the local headhunting brand in Taiwan that goes global, to allow employees to work hard and play hard, and to create a space for young talent to grow freely. Under her leadership, SUPERB CONSULTING has seen exponential growth, expanding its client base both locally and internationally. The firm is dedicated to helping candidates navigate unique career paths and access international opportunities. At the same time, it supports local and international clients seeking to expand and grow their operations in Taiwan.
Bridging Local Talent and Global Insights
Yeta is not only focused on local talent but is also actively building an expansive global network with partners in Shanghai, Singapore, Malaysia, Vietnam, Indonesia, the Philippines, Japan, and Canada. These international partnerships give Yeta and her team invaluable insights into the changing needs of each local market, ensuring they stay ahead of the curve. In addition to these efforts, Yeta is also enrolled in the NTU-Fudan Executive MBA program, one of the top 100 schools in the world. This prestigious program provides her with access to a vast network of professionals, including top talents, managers, and operators from various industries and regions. Yeta invests significant time in engaging with these leaders, discussing the current state of their industries, shifts in the business landscape, and future development trends. Through these conversations, she gains a deep understanding of the industrial changes and strategic insights that she then shares with her partners and employees. By passing on knowledge about industry-specific trends, management, and operational techniques, as well as communication and negotiation skills, she ensures her team is well-equipped to meet client demands.
Cultivating a Culture of Growth and Freedom
At SUPERB CONSULTING, Yeta strives to foster a vibrant work culture where success is shared, and every individual takes pride in both personal and collective achievements. Her philosophy is simple: work hard, play hard, and enjoy the journey. She encourages her employees to set daily goals and continuously make progress, providing guidance, and ensuring they have the resources to achieve their next milestones. She’s not one to hold anyone back; instead, she believes in giving her employees the freedom to explore their career aspirations without feeling tied down. So, if someone decides to leave, Yeta ensures they walk away more knowledgeable, skilled, and competitive in the marketplace. “Beyond the development of the company, I expect all my employees to be able to find their own way in their careers,” she asserts.
A dynamic and encouraging leader, Yeta believes in the power of collaboration and open communication. She often cheers her employees with “Fighting!” to take on challenges headfirst. Instead of dictating solutions or enforcing rigid rules, she prefers to ask, “How do you want to do it?”, empowering her team to explore creative solutions. This mutual trust has created a dynamic work environment where even the toughest challenges are met head-on and overcome through teamwork. “To me, success is about the growth of my employees and partners, and whether the platform I provide gives them an opportunity to develop and reach their potential. Watching them grow in the headhunting industry as they become increasingly skilled and professional, is the most successful and proudest achievement of my life,” adds Yeta.
Streamlining Recruitment in the Digital Age
The rise of digitalization and AI has made information more accessible than ever, exposing both opportunities and risks. To navigate this challenge, Yeta has taken proactive steps to systematize their talent pool online, ensuring her staff can swiftly find and match candidates while maintaining robust cybersecurity measures to protect sensitive data. Yeta is keenly aware of the shifting dynamics in the global labor market. While Taiwan’s demand for talent remains stable due to its mature market, China’s need for manpower has decreased, and the demand in Southeast Asia is on the rise. To meet these regional needs, Yeta has focused on cross-regional integration, strategically placing talent in countries where it is most needed.
Building Trust through Strong Ethical Standards
In a highly competitive consulting landscape, Superb Consulting stands out by upholding strong ethical standards and a responsible approach. “In my interactions with candidates and clients, I prioritize maintaining an empathetic and responsible attitude, a standard I encourage my team to uphold as well. This commitment ensures that we are consistently seen as reliable and trustworthy by both our clients and candidates,” shares Yeta.
While many foreign headhunting firms have downsized in recent years, Superb Consulting has continued to expand. Yeta’s 13 years of dedicated experience in the local market has given her a deep understanding of regional cultures and company dynamics. This knowledge allows the firm to offer tailored recruitment services, specializing in middle-to-senior level placements, large-scale recruitment projects, dispatching services, and cross-regional executive searches. Beyond talent acquisition, Superb Consulting provides a broad range of HR-related services, including leadership coaching, strategic HR planning, and comprehensive organizational solutions. By aligning businesses’ HR needs with their growth objectives, Yeta and her team help companies navigate their current challenges and set the stage for future success.
A Commitment to Social Responsibility and Kindness
Yeta places corporate social responsibility at the heart of her company’s ethos. Her personal commitment to giving back was recently recognized at the 7th Charity Festival of Chinese, an event organized by TCOC, ICET, and Confucianism & Taoism Academic China. This acknowledgment comes as no surprise to those who know Yeta, whose empathy and desire to help others consistently shine through in both her personal and professional life.
Having personally faced financial struggles and student loans, Yeta now donates scholarships through her company to support students from low-income families. Her compassion extends beyond education; When she learned of homeless people freezing to death during a cold snap, she took immediate action, providing warm sleeping bags to those in need. Yeta’s philanthropic spirit also extends to her professional world, where she invests in senior headhunters to help them start their own businesses. Through her work and actions, Yeta is cultivating a culture of kindness and social awareness, proving that business success and social impact can go hand in hand. “I’m passionate about activities that help others and am eager to pass on this mindset to those around me, hoping to create a cycle of kindness,” opines Yeta.
Shaping the Future of Talent Acquisition
Looking ahead, Yeta believes the future of the consulting industry in Taiwan will be heavily influenced by the global shift towards digitalization and remote work—a trend accelerated by the pandemic. With more companies embracing flexible work models, including financial firms allowing employees to work from home, the headhunting sector has evolved to meet these new demands. Keeping pace with the change, Yeta and her team now leverage diverse digital tools and phone conversations to effectively match talent. Despite the rise of AI and online platforms, Yeta remains confident that headhunting will remain indispensable. “I believe that no matter how much AI and digitalization advance, headhunting will never disappear. There will always be high-level positions and massive recruiting. Some roles simply cannot be filled through AI or online platforms alone,” she affirms.
For young entrepreneurs seeking to make a global impact, Yeta shares three key insights. First, she stresses the importance of having a positive outlook, even when things don’t go as planned. Each setback, she believes, carries valuable lessons that contribute to growth. Next, Yeta emphasizes the need to set short-term goals and consistently reassess progress, ensuring actions align with long-term aspirations. Finally, Yeta underscores the importance of finding personal motivation, whether it comes from customer recognition, skill improvement, or financial growth. By focusing on doing things well and doing them right, Yeta believes that anyone can rise to become a standout success in their field.