Real time marketing means reacting in real-time, and it’s about creating relevant messaging. It is achieved on social channels by listening to and anticipating customer needs. Real time marketing focuses on current events, trends or feedback.
Real time marketing occurs when your company reacts instead of planning a marketing campaign for months. Its objective is to connect with your audience and communicate your brand position.
Real time digital marketing is an effective method as we live in a social media world, and everyone uses social media for advertising themselves or their brand.
The success of a marketing campaign depends on many factors, and a few of them are outside our control, but without a doubt, some of the elements are manageable. To maximize your chances of success in digital marketing, here are 6 key elements to successfully create a Real time marketing campaign.
1. Connect With Your Audience
Today’s marketing is a matter of relevance. Audiences will connect with me if they find my content relevant; it makes them feel special, relates to them emotionally and solves their problems.
As a creator, you can do this only if you know the person completely. That is why personalization of content becomes an important element in Real time marketing.
2. Establish your Goals
Before getting into Real-time digital marketing, ask yourself your expectations for this marketing campaign. What do you want to accomplish? Or do you want to increase your visibility, boost sales of a specific good or service, attract more traffic to your website, generate leads, attract new customers, and re-engage old ones?
Before starting your marketing campaigns, you must establish attainable, realistic goals. To accomplish this, you must establish Key Performance Indicators (KPIs) that are pertinent to your objectives.
For argument’s sake, let’s say that your goal is to increase website subscribers; in that case, your KPI would be to reach the 1000 subscriber mark.
3. Creating Content Targeting a specific audience
Constantly coming up with original campaign ideas is not an easy job. The internet is full of content, but the audience decides what to watch and spend their time. Your content should be so fascinating that it connects with the audience within the first ten seconds.
If you’re having trouble coming up with original campaigns, the obvious solution is to look at your rivals and take inspiration from them. Researching your competitors can determine what your audience might like or dislike.
Never attempt to duplicate your rivals’ work; instead, find inspiration in it and launch your own campaign, improving it by adding your voice, creative layer, and value proposition.
4. Know your Budget
The proverb “Don’t count your eggs before they hatch” may be familiar to you. This proverb is not applicable in this situation because knowing how much you are willing to invest in your marketing efforts will help you achieve your goals.
Consider all the expenses you will need to account for in advance, such as those related to the creation of the campaign itself, the use of internal or external resources, timing, and promotion.
5. Increase your chances of going Viral
You have to make your campaign easy to share. If the campaign wasn’t designed to be widely shared, you are holding yourself back from reaching your full potential. Here are a few ideas to increase your chances of going viral:
- Your campaign should be easily shareable on various social media channels such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Encourage participants to share your campaign on their social media profiles by rewarding them with an additional chance to win.
- Make it accessible to the participants to easily share your campaign with their friends and invite them to participate.
- Let your audience comment, take pictures, shoot videos, and increase the conversation rate around your campaign.
6. Measuring your ROI
What is the point of implementing a Real time marketing campaign if you are not tracking results? Using your goals as a guide, ask yourself questions like, “How many likes, shares, or subscribers did you get?” How many leads were generated? Or did your call-to-action fulfill its objective?.
Collect and analyze this data and understand the results to ensure you can improve your next campaign. Based on the data, you can test, optimize, learn, and take quick action.
Real-time marketing calls for an in-depth understanding of the technologies you use, proficiency with those technologies, and familiarity with how social media works. When starting campaigns or interacting with users, you must trust your team’s Real time marketing expertise.
Marketing without technology is impossible today, and you need to trust the process to get better results.