Sudhir Kumar Budhrani, Founder & Director, Sudhir Life Sciences
Many times, our hardest moments lead us to the greatest moment of our lives. But to reach the highest point of success, more often than not we get engaged in a duel with destiny. What liberates us from this period of incessant hardships and struggles is our devotion to work, fortitude, and commitment. The life story of Mr. Sudhir Kumar Budhrani, the founder-director of Sudhir Life Sciences and MD of Sudhir Group of companies, is one such inspiring tale of rising from rags to riches.
After partition life became challenging for the people living on either side of the line, especially those who had to come to India leaving behind everything they had. To meet both ends meet, Mr. Sudhir Budhrani’s father, Late Shree Juriomal Budhrani, started selling off vegetables in the small shelters provided, to the refugees, by the government of India. By dint of sheer hard work and dedication, the Late Shree Juriomal Budhrani along with his brother late Shree Karamchand Budhrani, started the wholesale work of cosmetics and food products, which later flourished into a distribution network of FMCG products like Colgate and Amul. In 1963, after a bit of struggle Shree Narayan J Budhrani, elder brother of Mr. Sudhir Budhrani, launched a new business of a Pharma Retail Shop which he further extended into a wholesale venture with some general Pharma products. He followed it up by acquiring the distributorship of a Pharma company called Nicholas or Indian Sharing in 1974.
As a child, Mr. Sudhir Budhrani had the privilege to witness the long struggles of his father and elder brother. He got inspired by their endeavors and achievements, which triggered in him a desire to carve a niche in the world of business as an entrepreneur.
A tale of winning the battle of nerves with a never-yielding attitude of a businessman
The fascinating journey of Mr. Sudhir Budhrani holds a mirror to the unbridled situations in life, which he overcame with much patience and resilience. After completing his post-graduation in Electronics in 1983, Mr. Sudhir Budhrani got actively involved in their family business. While working with his elder brother, his penchant for learning and devotion to duty instilled in him the confidence and courage to dream big and create a diaspora in business. This led to the inception of the Bopp self-adhesive tape factory in 1995, which was pioneer unit in Vidharva and MP.
The path to victory is often littered with unexpected roadblocks, dead ends, and detours. It posed a real deadlock to Mr. Budhrani’s dream, when, due to its high price and general reluctance to adopt changes, factories refused to use self-adhesive tapes in place of age-old paper and plastic strips for packaging cartoons. Challenges may be painstaking, but in most cases, their rewards are worth paying. Thus, unperturbed by the rejection, Mr. Budhrani visited the factories himself and convinced each of them personally with a demonstration and discussion, which ultimately became fruitful.
The journey of a leader and his diversified presence in different industries
Sudhir Group of companies ranks today amongst the most prosperous pharmaceutical organizations in India. It took 40 years of consistent hard work, perseverance, devotion, and passion to bring into shape an organization of such a magnitude. In 1985, Sudhir group got the super distributorship of Searle India Ltd for MP and that augured the start of many more distributorships. Merind Ltd, Novartis India Ltd, Indoco Remedies Ltd., Sandos Ltd, and USV Ltd are the eminent companies that have their names associated with the Sudhir Group of companies.
Mr. Sudhir Budhrani acquired the distributorship of many pharmaceutical and non-pharmaceutical companies dealing in electronics, FMCG products, cosmetics, and other products. Recently, the Sudhir group of companies has bagged a contract of 10 Cr for PWD/PHE construction. Currently, the organization is dealing with around 700 products covering various therapeutic divisions and surgical products of concerns like Spranza Vita Pharmaceuticals LLP, Orrin Pharma LLP, Accilex Nutricorp, Accilex Dicardo, Accilex Hospicare, Mohit Polychem & Surgicals, and the Jurgyan Industries. Sudhir Group is also into export of pharmaceutical products.
Strengths and core values of an entrepreneur
What are the values that metamorphose a common man into a legend? For a great leader like Mr. Sudhir Budhrani, it is the power of the mind, the indomitable spirit, and undivided attention to achieve the goal. “Entrepreneurship is essentially dreaming big and believing in it, realizing your true potential and the importance of your ideas, taking a step towards it, and keep moving towards your end goal”, opines the leader. For Mr. Budhrani, a good leader should win over the differences in his group with an attitude of empathy, patience, and discipline. “The values most important to me as a Leader are Teamwork, Empowerment of others, and Vision to drive others”. “A true leader should be a combination of power and kindness, understanding, empathy towards others, and persistence towards their own goals and someone to whom people can look up to”, resonates the leader.
Differentiating culture of the organization
For a respected business personality like Mr. Sudhir Budhrani, business is not only about leveraging profit by any means; rather it’s a pious act of serving mankind and giving back to society. Building a customer-centric and employee-centric network that believes in his values and work tirelessly in making life healthier and happier is the sole motto of Mr. Budhrani’s organizations. “We focus on identifying and creating opportunities & generate revenues with mutual collaboration”, asserts the leader, who is also the President of Samanvaya Pariwar, Treasurer at Shree Sai Mandir, and member of the Rotary Club of India.
Message to aspiring entrepreneurs and plan for future
Mr. Budhrani’s journey as an entrepreneur has left a legacy of strong leadership built out of commitment, faith, and perseverance. Soon we hope to see them on the pinnacle of success and glory as a leading global manufacturer, supplier, and exporter, providing cutting-edge products. The eminent leader who is also the torch bearer for many aspiring entrepreneurs throws some guiding light to the young minds who aspire to rise in business. “If you run into a wall, don’t turn around and give up. Figure out how to – Climb it, Go through it or Work around it. Dream, Believe & Achieve!” asserts the leader.