Samantha Wong, Co-Founder And Director, On Air Collective
In a world undergoing a profound transformation, women continue to break barriers, shatter stereotypes, and drive innovation. Samantha Wong, a trailblazing entrepreneur and the Co-founder and Director of On Air Collective, stands as a shining example of female empowerment in the world of creative marketing. Her journey is a compelling narrative of passion, innovation, and dedication, inspiring all who aspire to create, lead, and make a difference in the dynamic realm of creative marketing and communications.
Samantha’s journey began during her university years when she majored in Media & Communications. It was during this period that she first discovered her passion for the dynamic world of media. Reflecting on her early experiences, Samantha shares, “My internship at Harper’s Bazaar was a game-changer. It deepened my understanding of the media industry and ignited my entrepreneurial spirit.”
From Internship to Entrepreneurship
During her time at the renowned publication, Samantha immersed herself in the fast-paced world of fashion and luxury. She learned firsthand how strategic media placement, compelling storytelling, and innovative campaigns could elevate brands to new heights. The experience left an indelible mark on her, inspiring her to envision her path in this dynamic field.
Upon graduating from university, Samantha embarked on a career in the fashion and luxury industry as an in-house PR professional. She explains, “I worked in-house for several years, but the idea of entrepreneurship never left my mind. I wanted to build my brand and create innovative marketing strategies.” It was during this phase that she began to contemplate the idea of building her own brand and devising innovative marketing strategies.
The thought of entrepreneurship constantly lingered in her mind, slowly but steadily shaping her future. One pivotal moment occurred during Samantha’s final year at university when a professor challenged her and her peers to envision their future. Questions like “Where will you be in 10 years? What position, field, and lifestyle do you dream of?” awakened a strong desire within Samantha to set ambitious goals and pursue her dreams relentlessly. She realized that the path to success required clarity in vision and unwavering determination.
Samantha’s journey as an entrepreneur was marked by her willingness to learn, adapt, and evolve. She gained valuable experience by working with various brands and media companies before venturing into the world of ‘slashers’ and freelancers. This period of her life was characterized by relentless hard work, a hunger for knowledge, and a curious mind.
Founding On Air Collective: A Vision Realized
Samantha’s determination to create her path led to the founding of On Air Collective. She didn’t embark on this journey alone; she co-founded the agency with her sister, Karen Wong. “Together, we envisioned one of the most creative marketing agencies in Asia,” Samantha says. “Our mission is to provide comprehensive communication strategies that foster close partnerships with clients in the APAC region.”
In the competitive landscape of marketing and communications, Samantha recognized the need for a holistic approach. She believed that effective marketing should transcend the boundaries of traditional advertising and immerse audiences in memorable experiences. With a dedicated team and a clear vision, the Wong sisters set out to make this a reality.
Balancing Creativity and Data-Driven Strategies
Samantha firmly believes in the balance between creativity and data-driven strategies. “We have to combine data insights with creative thinking,” she emphasizes. “Our strength lies in analyzing data not just with technology but with our experienced marketing team, translating data into outstanding marketing solutions.”
In an era where data is abundant, extracting meaningful insights is paramount. Samantha’s agency has mastered the art of deciphering data, and transforming raw numbers into actionable strategies. This approach enables them to create campaigns that not only capture attention but also resonate deeply with the target audience.
A Culture of Empowerment
On Air Collective has become more than an award-winning agency; it’s a culture of empowerment. Samantha notes, “We celebrate achievements, acknowledge our team’s efforts, and prioritize professional development. By investing in our employees’ growth, we empower them to reach their full potential.”
Samantha understands that a thriving company is built on the collective success of its team members. On Air Collective has cultivated an environment where team members are encouraged to explore new ideas, take ownership of projects, and embrace challenges as opportunities for growth. It’s a culture that nurtures innovation and fosters a sense of belonging.
Looking Ahead: Samantha’s Vision for the Future
Looking to the future, Samantha envisions several strategic directions for On Air Collective. “We will continue to prioritize innovation, stay at the forefront of industry trends, and adapt to emerging technologies,” she says. “We’re exploring geographic expansion and launching our own brands in sectors such as F&B, wellness, and art & culture. These ventures are a natural extension of our expertise and align with our mission to create unique and enriching experiences.”
Samantha’s vision extends beyond the agency itself. She is passionate about making a broader impact, not only as an entrepreneur but also as a member of the community. She is also one of the board of Governors of The Women’s Foundation, a non-profit organization dedicated to improving the lives of women and girls in Hong Kong, and works in cohesion with other members to create a more inclusive and equitable society.
Advice to Aspiring Entrepreneurs
Samantha Wong, a visionary entrepreneur, excels at managing her time and harmonizing her professional and personal life. Prioritizing tasks, setting boundaries, and adopting a disciplined approach help her navigate her diverse commitments. She values pursuing her passions and believes in fostering a balance between work and personal interests. Continuous learning and self-care are pivotal, rejuvenating her and maintaining a positive mindset. Samantha’s time management strategies inspire those striving for excellence in the dynamic world of entrepreneurship.
Samantha offers valuable advice to aspiring entrepreneurs: “Unlock your creativity and embrace innovation in the dynamic world of marketing and communications. Seek inspiration, cultivate an innovative mindset, and explore hidden gems outside the confines of social media. Personal experiences hold immense value; step away from screens and let real-world encounters fuel your creative fire. Set your own pace, avoid comparisons, and prioritize personal growth with annual plans. Remember to listen to your instincts, take breaks when needed, and manage your development strategically.”