The internet these days is flooded with many superficial wellness trends, right from keto to juice cleansers, intermittent fasting, and going off sugar. However, only a few truly understand wellness like Pornthip Noppakoon, a visionary entrepreneur from Thailand, who made it to our timelines with her unwavering vision, impeccable leadership, and a heartfelt commitment to holistic wellness. For Pornthip, true healing comes from a balanced approach, discipline, and commitment that honors the individual as a whole being. Built around this very principle of integrated, mindful healing, her first proud venture, Chivitr offers bespoke services to engage and ignite life-enhancing activities for body, mind, and spirit in tranquil Southern Phuket.
Pornthip’s persistent dedication, steadfast resolve to their purpose, compassionate leadership, values, and approach to holistic healing have been an inspiration to many others. At APAC Entrepreneur, we had the opportunity to sit down with the thoughtful leader and delve into the inspiring story behind Chivitr. In this heartfelt conversation, she reflects on her remarkable journey, sharing her challenges, insights, and the vision that continues to drive her forward
1. What sparked the entrepreneurial journey behind Chivitr? Was there a defining moment when you realised you wanted to build more than just a wellness retreat—something that would truly embody the spirit of “life”?
Chivitr was born from a deeply personal place, a moment of profound transformation within Pornthip Noppakoon’s own family. When a loved one was diagnosed with cancer, Pornthip witnessed the incredible power of holistic healing through dedicated lifestyle changes, integrative treatments, and the nurturing support of Eastern and Western modalities. Observing her loved one’s condition improve and eventually go into remission awakened something in Pornthip. It became clear that true healing requires a balanced approach, discipline, and commitment that honours the individual as a whole being.
“That was the moment I knew I wanted to create more than just a wellness retreat. I envisioned a sanctuary that would embody the spirit of life, a place of restoration, education, and personal empowerment. A space where individuals could slow down, reconnect with themselves, return to the body’s natural intelligence, and take gentle ownership of their health in a sustainable way”.
“We are dedicated to empowering self-care through a personalised approach. Our philosophy draws deeply from the wisdom of Traditional Chinese and Traditional Thai Medicine, Ayurveda, and the insights of modern science. Every programme is tailored to each guest, respecting their unique story, needs, and required healing journey”.
Everything at Chivitr has been intentionally designed, from the architectural flow and use of natural materials to advanced therapies and curated treatments. Chivitr is Pornthip’s life’s work, a living expression of everything valued and healing with purpose and a journey back to wholeness and oneness.
2. A lot of entrepreneurs are always running towards scalability or speed—but you decided to graph your vision with depth, tradition, and personal touches. What made you commit to a wellness clinic, purpose-driven model instead?
Pornthip’s decision to build Chivitr around depth, tradition, and personalisation came from a fundamental belief that health is not a one-size-fits-all journey. Every individual is unique in terms of health challenges, needs, and pathways towards healing. This drove Pornthip to create an integrative wellness retreat with a purpose-driven model rather than a generic one.
“I’ve always been fascinated by how people respond differently to various protocols and modalities. What works for one person may not work for another, and I wanted to create a place that truly honours that individuality. At Chivitr, we uncover each guest’s story and offer the wisdom of traditional healing practices with the latest scientific research and technology. Our approach constantly evolves as we enhance our methodologies with emerging research and learning from our guests’ experiences and feedback.
Chivitr integrates time-honoured traditions and modern advancements, combining traditional wisdom and nutritious cuisine with cutting-edge therapies such as lymphatic ionising noble gases treatment, gut microbiome testing, full-spectrum infrared sauna, and biophoton analysis. Programmes are comprehensive and guided by consultation and collaboration. This understanding, depth, and personalisation are what make Chivitr authentic.
“For me, the goal was not rapid growth, but rather to build something lasting and rooted in purpose and integrity”.
3. Blending luxury with ancient wellness modalities isn’t an easy feat. How did you approach blending the business with the culture, and what have been the biggest lessons learnt along the way?
While researching the creation of Chivitr in 2011, Pornthip recognised an opportunity to develop a healing space in a luxurious setting. At that time, few places combined deep holistic healing with luxury and beauty. Pornthip’s vision was to combine thoughtful luxury, holistic wellness, nature, and authenticity into a space that felt grounding, inspiring, and deeply personal.
“Design and culture have always held a deep personal resonance for me. I’ve long been fascinated by how diverse elements from around the world can come together to form unique and harmonious environments. That same philosophy guided my approach at Chivitr—blending the business with the cultural and healing aspects. The most intuitive path was to weave together global design aesthetics with ancient Eastern wisdom alongside the insights of modern science. I see treating illness in a similar way: there’s no single approach but rather a thoughtful blending of traditions, cultures, and innovations to create the best possible healing methodologies for each individual”.
The biggest lesson learned was that true integration takes time, patience, and cultural sensitivity. Harmony between elements cannot be rushed or forced; it requires deep respect for their individuality, just as healing does. It’s about listening, adapting, and honoring tradition and innovation.
4. Design plays such an important role at Chivitr. Your space reads like a storybook, from the Persian rugs to the antique Chinese doors, it all seems curated. Were you always passionate about design or did that passion evolve as an entrepreneur?
“I’ve been passionate about design for as long as I can remember. It’s truly in my blood. Even as a child, I loved decorating my room, was drawn to beautiful spaces, and found joy in the smallest details. That passion only deepened as I grew older, especially after living full-time for nearly two decades in Europe, including over twelve years in Italy. Travel became a major part of my life. At each destination, I discovered new layers of inspiration”.
The retreat’s design reflects this lifelong love, aiming for every space to feel like a storybook, filled with carefully curated pieces, from Persian rugs and antique Chinese doors to Moroccan tables, European clocks, a statue of Indian Ganesh, and Burmese wooden bedhead wall decorations. It’s an eclectic mix capturing the spirit of Pornthip’s travels and the joy of blending cultures and eras. This reflects a belief in the philosophy of unity in design and holistic healing. Creating Chivitr has been one of the most fulfilling ways for Pornthip to merge a love for beauty with a commitment to holistic well-being, an extension of personal journey and passions.
5. The wellness industry is booming – and at times crowded. What sets Chivitr apart, in your opinion, and how do you keep authentic without getting caught up in wellness trends?
What sets Chivitr apart is its authenticity, and the fact that it was created with a clear purpose long before wellness became a widespread trend. From the beginning, Pornthip intended to build a retreat or sanctuary supporting integrative healing. Everything about Chivitr, from architecture to programmes, is designed to help individuals reconnect with themselves on a deeper level—physically, emotionally, and spiritually.
The approach is unique in its level of personalisation and integration. Every guest receives a comprehensive consultation, and a team of experienced practitioners crafts a programme tailored to their needs. Chivitr blends ancient healing systems like Traditional Chinese Medicine, Traditional Thai Medicine, and Ayurveda with a nutritional diet, modern scientific insights, and advanced technology to create holistic therapies that are effective in helping individuals achieve their health goals.
“Remaining authentic in a crowded industry means staying aligned with our core mission: to empower self-care and sustainable well-being through deeply individualised support. We are not distracted by trends because our foundation is built on time-tested wisdom, integrity, and our team’s commitment to guest’s transformation. The depth and sincerity are what our guests experienced at Chivitr and what keeps us distinct”.
6. The wellness industry is constantly evolving, and as an entrepreneur in the space, you are. How do you stay centered, creative, and connected to both your guests as well as your business?
In a constantly evolving industry like wellness and hospitality, Pornthip stays centred by living in alignment with the values shared with others. Practising what is preached, Pornthip prioritises personal health and well-being daily, whether it’s walking, yoga, mindful stretching, meditation, nourishing food, hydration with structured water, or quality sleep. These habits, though simple, require commitment and discipline, serving as the foundation for staying grounded, focused, and resilient amidst business demands.
“Creativity flows most naturally and in rhythm with myself. I find inspiration not only in the serenity of Chivitr’s surroundings but also through travel, design, and continuous learning. I’m always exploring different modalities, therapies, and ways to enhance guest’s experience”.
Staying connected to guests is key and the most rewarding part of her job. Every interaction is approached with compassion, honesty, empathy, and genuine care. Hearing life-changing stories from guests about how their stay at Chivitr has transformed their health or outlook reminds Pornthip of the reasons for starting this journey.
7. What has surprised you most since launching Chivitr?
“What has surprised me most since launching Chivitr, beyond the business aspect, is the depth of human suffering in relation to health and well-being. I was aware of the need for holistic healing but only truly understood its magnitude after meeting our guests. Many arrive carrying profound physical, emotional, and spiritual pain. It has been deeply moving to witness how many people are not only seeking healing but for genuine connection, compassion, and understanding. Being part of their transformative health journeys has been humbling for me and the Chivitr Team”.
Another significant lesson has been about leadership and team dynamics. Pornthip believed that creating a purposeful, beautiful space rooted in integrity would naturally attract and retain committed individuals. However, it became clear that passion can draw people in but doesn’t always ensure lasting loyalty. Loyalty is rare, even in a setting like Chivitr, which is built by intention and heart, and people sometimes move on quickly.
Despite that, Pornthip is deeply grateful for the core team that has been present from the beginning, especially the two members who have been with Chivitr since before it began. Their dedication reinforces the belief that while not everyone will stay, the right people do. Those who are meant to be in one’s life and truly align with the vision and core values will remain, supporting through the highs and the challenges.
8. If a young entrepreneur came to you dreaming of having their own soulful brand, what would you tell them that no one else told you?
If a young entrepreneur came to Pornthip dreaming of building a soulful wellness brand, Pornthip would advise never to lose sight of their “why.” Staying rooted in purpose is essential, even when the path feels isolating or when the vision challenges the mainstream. The wellness industry can often reward what’s marketable over what’s meaningful; however, the lasting impact comes from authenticity, serving with honesty and heart.
“Building something with true soul takes time. You’ll face doubt, pressure to conform, and moments where your values are tested. But trust your path. Healing, connection, and purpose must always guide your decisions. When you lead with integrity rather than image, your brand will resonate far beyond a product or service”.
Surrounding oneself with a community that shares the vision—practitioners, partners, collaborators, and team members who view wellness as sacred—is vital. A strong internal culture built on trust, compassion, and shared purpose will shape how the brand is experienced in the world.
“Above all, give generously your time, energy, knowledge, and care. A soulful wellness brand is defined by how it uplifts and inspires others to live more consciously and fully. That’s what creates lasting transformation, and that’s what will help your brand stand the test of time”.