LYNN YAP, FOUNDER, CLYNN BY NATURE
The dreams we cradle as children rarely stay confined to the playground; they linger and quietly chart the course of who we become. Childhood wonder plants questions that adulthood turns into quests, curiosity maturing into vision, and vision into enterprise. Meet Lynn Yap, founder of CLYNN BY NATURE, where the spark of childhood wonder is carried forward into purposeful innovation. From her earliest years, Lynn was an inquisitive child, always eager to understand how the world held itself together. Evenings in open fields became her first laboratory, where lying on the grass and gazing skyward stirred questions about its height, its reach, and the invisible force of gravity that pulled everything back to earth faithfully. Living in a flat only reinforced this awareness; shoes and clothes tumbling from neighbors’ balconies became everyday proof of nature’s unseen laws.
Indoors, curiosity took on a different form. Cooking shows mesmerized her with their alchemy, while household chores became small experiments in transformation, watching soiled surfaces gleam under a sponge or mop. From her mother, she learned that cooking was also chemistry; congee demanded a gentle hand, and coconut milk required a careful flame to keep its emulsion intact. These early details, subtle but powerful, taught Lynn patience, precision, and the art of cause and effect.
As she grew older, these fascinations matured into the formal study of alloys, food, and polymer science. Science, she realized, was not abstract theory but a constant that could be harnessed to improve lives. This conviction guided her into the cosmetics ingredients industry, where safety, biodegradability, and personal well-being became her touchstones. In 1999, she filed an invention for non-silicone hair conditioning.
Her work deepened when she joined a natural ingredients company, allowing her to align her professional expertise with her personal passion for sustainability. She zealously pursued formulations tailored to Singapore’s warm, humid climate, creating products that were safe, effective, and environmentally responsible. By 2010, she had secured a global patent in allergen-free personal cleansing, milestones that reflected her dedication to innovation with purpose. Over time, Lynn embraced commercial leadership, discovering the art of turning ideas into measurable impact. Her contributions were recognized with the Million-Dollar Sales Award for Asia Pacific in 2012 and the Best Distributor Partner (Marketing) Award in 2014, achievements that underscored her ability to weave science, innovation, and enterprise into a purposeful career.
The Spark behind CLYNN BY NATURE
For Lynn, the spark that ignited her venture began in the most personal of ways. A close friend, devoted to her homemade hair mask, had used it faithfully for four years and persistently urged her to commercialize it, convinced that many others could benefit. Lynn resisted at first; selling consumer products felt like uncharted territory, and she cherished her corporate role too much to part with it.
But life has a way of pressing the point. When Lynn entered menopause, she began experiencing an alarming hair loss, a struggle that echoed among her family and friends. Her formulations were novel, targeting specific needs often overlooked, yet established global brands dismissed them as too niche and Singapore’s market too small to matter. For Lynn, however, the issue was no longer abstract. “My hair has been an important asset to me. After three childbirths, it had already thinned to almost half, and I would not have it any thinner,” she reflects. Haunted by nightmares of hair falling in chunks, she realized producing the products herself was the only way forward. Thus, CLYNN BY NATURE was born, not only to preserve her own hair but to create solutions for frizz, damage, oily scalps, and the everyday struggles of many.
Building Credibility in a Crowded Market
Breaking into Singapore’s personal care market in the beginning of 2016 was a true test of endurance for Lynn. The industry was already crowded with established brands, and since Singapore was not recognized for scientific innovation in personal care, products marketed as “formulated in Singapore” met steep resistance from both potential partners and consumers. In the early months, Lynn leaned on the support of family and friends to test her formulations and help spread the word. She also sponsored door gifts at large-scale events to reach wider audiences, ensuring more people had a chance to experience the brand. To minimize costs, she chose to build an online store rather than invest in a physical retail space, creating a channel for repeat purchases and visibility.
After relentless pitching, a breakthrough finally came in 2017 when a reputable hospital approved her dossier and began retailing CLYNN BY NATURE in its pharmacy, marking her first physical retail presence. Lynn wasted no time introducing her products to the hospital’s dermatology clinic, where doctors, supportive of local innovation, tested the products themselves and began recommending them to patients. Their trust cascaded into broader awareness as patients shared with family and friends. Later that year, one dermatologist, impressed by the shampoo’s easy rinse-off performance and reduced carbon footprint, requested sustainable packaging. Lynn responded by launching refill pouches that cut plastic waste by 80% in 2019, followed by Adds Volume and Extra Moisture Refills in 2020 and 2021.
Where Science Meets Soulful Leadership
Leadership for Lynn is defined less by authority and more by conviction. She leads by example, showing passion and excitement for restoring self-esteem and joy to customers, a mission that drives every member of her team. “A common passion drives and motivates the team. It makes the task at hand effortless and joyful,” she explains. She frequently reiterates CLYNN BY NATURE’s purpose, ensuring objectives remain aligned and distractions minimized. Lynn does not micromanage; instead, she allows room for mistakes, encouraging learning and moving forward without fear.
Her leadership is deeply hands-on. She participates in front-line promotions at pharmacies and department stores, offering on-the-job training to her sales staff while strengthening relationships with partners. Equally important, she listens attentively to customers’ feedback, translating their needs into innovative solutions. Scalp Tonic 01 Strong Roots and Scalp Tonic 02 Hair Growth were developed three years after the company’s founding in response to customer requests for topical solutions to stimulate new roots and hair growth. Hair Serum followed in 2024 to tame frizz, and Hair Mask in 2025 addressed damaged hair, each product emerging from direct customer insights.
Balancing her roles as scientist and entrepreneur, Lynn keeps her curiosity alive by tracking new research and seeking continuous innovation in scalp, hair, and skin care. She treasures messages from dermatologists and users, including testimonials and before-and-after photos, which reinforce her energy and purpose. To sustain her stamina, she does stretches, walks, practices meditation, enjoys detective dramas, maintains a healthy diet, and spends quality time with family, nurturing both body and vision while guiding CLYNN BY NATURE’s mission forward.
A Journey of Innovation and Recognition
For over a decade, Lynn has dedicated herself to promoting scalp health and nurturing hair growth, feeding the living cells of the scalp and positively impacting the lives of users across genders and ages. Her work has helped countless individuals reclaim confidence, self-esteem, and the joy of healthy hair. Such dedication has not gone unnoticed, she was honored with the 2018 Singapore Business Review Made in Singapore Award for Innovation, received multiple 2019 Beauty Insider accolades including Best Hair Loss Shampoo, Best Hair Conditioner, and Best Hair Mist, and earned the 2022 Global Excellence Award for Most Organic Scalp & Hair Care Products in Singapore, alongside recognition as a finalist in the Expat Living Readers’ Choice Awards for Best Hair care Products, a testament to her commitment to innovation, sustainability, and tangible results.
Legacy and Guidance for the Next Generation
Looking ahead, Lynn envisions expanding CLYNN BY NATURE’s reach within Singapore with a passionate, dedicated team. She aims to deliver safe and sustainable solutions that support scalp, hair, and skin health across all ages. As the population ages, she anticipates broadening the product range to maintain skin health while continuing to nurture hair growth. Her ambition is to build a legacy that blends scientific innovation with empathy and responsibility, creating solutions that leave a meaningful impact on personal care and potentially extending influence into medical devices and sustainable agriculture.
For aspiring innovators, Lynn offers guidance forged from experience: “Be prepared for hardship because success takes time. Solve problems one at a time, remain humble, respect the journey, and never stop learning. Build mental resilience, rejection is part of the path.” Driven by humility, resilience, and a clear purpose, Lynn is forging a path where science, compassion, and innovation unite to uplift well-being and empower confidence that endures.