Jasmine Liu, Co-Founder, HYGGEWellbeing
Amidst the bustling city life of Hong Kong, where stress often dominates, one visionary entrepreneur found inspiration in Bhutan’s tranquil landscapes. Meet Jasmine Liu, the driving force behind HYGGEWellbeing, who embarked on a transformative journey after her first visit to the “Land of Happiness.” Embracing the country’s profound values of “simple living” and “high thinking,” Jasmine envisioned empowering individuals to lead healthier and more fulfilling lives. With a unique vision in mind, HYGGEWellbeing offers a holistic approach to wellness through mindfulness practices, wellness retreats, and thoughtfully curated products. Inspired by Bhutan’s wisdom, Jasmine’s mission is clear: to prioritise happiness as the ultimate goal of life and nurture a community where well-being is cherished above all else.
Embracing Resilience on the Path to Entrepreneurial Greatness
As Jasmine Liu embarked on her entrepreneurial journey with HYGGEWellbeing, she encountered a series of initial challenges that are common among small business entrepreneurs. Limited resources posed a significant obstacle, compelling her to find innovative ways to maximise efficiency and productivity. Outsourcing certain tasks to freelancers and contractors proved to be a strategic move to optimise operations. Streamlining processes and operations allowed her to make the most of the available resources and focus on delivering exceptional customer service. The competitive landscape presented another hurdle. With numerous established players in the market, Jasmine knew that building a successful business required differentiation and a strong customer-centric approach. By offering excellent customer service and building robust relationships with her customers, she began to carve her niche and establish a loyal customer base. Collaborating with other businesses also helped expand HYGGEWellbeing’s reach and credibility, further solidifying its position in the industry. Effective time management was yet another challenge for Jasmine, who had to juggle multiple tasks and responsibilities simultaneously. Through careful planning prioritisation, she found a way to balance her various roles and responsibilities. Leveraging time management tools further aided her in staying organised and ensuring each task received the attention it deserved.
Embracing failure with resilience allowed her to face challenging times head-on and emerge stronger and wiser. As the old saying goes, “Tough times don’t last, tough people do,” and Jasmine exemplifies the truth in this sentiment. Throughout the journey, she embraced the reality of failure and recognised it as an integral part of the entrepreneurial process. Instead of viewing failures as setbacks, she saw them as opportunities to learn and grow. Jasmine’s tenacity and determination epitomise the adage ” No pain, no gain,” as she perseveres through obstacles and setbacks to build a thriving business. Two key highlights of her journey stand out prominently. First, she found her voice by prioritising health and well-being. This approach not only shaped her business but also inspired others to embrace wellness. Jasmine acknowledges her support system of family, friends, ambassadors, and customers for their invaluable contribution to her success. Secondly, her embrace of failure and resilience fortified her determination to overcome obstacles and excel in her entrepreneurial path. With unwavering optimism, Jasmine Liu looks ahead to a future defined by wellness and inspiration. Her transformative journey exemplifies the power of perseverance, resilience, and embracing failure as stepping stones to triumph.
The Journey of Living Simple and Healthy with HYGGEWellbeing
In conveying the message of “living simple and healthy” to her target audience, Jasmine Liu employed a multifaceted approach centred on authenticity and valuable communication. By sharing her own experiences and challenges, along with the positive impact of adopting healthy habits, she built a level of trust and relatability with her audience. HYGGEWellbeing consistently provides valuable information through various channels, such as regular blog posts and newsletters. By tailoring messages to each platform, they make the content engaging and accessible to a wider audience.
Moreover, as the chair of the Wellness Chapter of the Asia CEO Community, Jasmine leverages this platform to invite guests to share their expertise on diverse wellness-related topics, inspiring leaders to prioritise well-being. Collaborating with like-minded individuals and organisations that share their values further expands their reach and enhances their credibility. This holistic and transparent approach has allowed HYGGEWellbeing to connect genuinely with its audience, fostering trust and loyalty while promoting the philosophy of a simpler and healthier lifestyle.
Furthermore, Jasmine’s commitment to well-being expands to her societal vision. She’s currently developing a wellness library with the aim of enlightening the government about the vital subject. Her goal is to involve communities in understanding and enhancing their health and well-being, promoting informed decisions and healthier habits to prevent illness and support recovery. Jasmine is spearheading a fresh initiative that brings together all wellness enthusiasts. This innovative project seeks to create a collaborative platform, fostering connections and mutual support.
Elevating Wellness and Social Impact
In a fiercely competitive health and wellness industry, HYGGEWellbeing has carved its unique identity by offering a holistic wellness platform that transcends mere products. Focused on inspiring individuals and corporations to embrace health and wellness as an integral part of their lives, the company stands out by tailoring solutions to individual needs. From organic superfoods to comprehensive corporate wellness programs, HYGGEWellbeing understands that a one-size-fits-all approach won’t suffice. Instead, it empowers customers to explore and discover the perfect fit for themselves. Moreover, the company’s commitment to social responsibility sets it apart. HYGGEWellbeing goes beyond profit-making and contributes to meaningful causes. A portion of its profits supports Angels-for-Children, a noble endeavour aimed at improving the lives of the less fortunate. Additionally, the “1-tree-plant” initiative raises awareness of environmental issues, inspiring customers to care for the planet.
The journey towards success in the health and wellness industry necessitates more than just business acumen; it also demands personal well-being. For Jasmine Liu, maintaining a work-life balance is a continuous process requiring dedication and mindful adjustments. Prioritising self-care, setting clear boundaries, and leveraging technology to streamline tasks are essential aspects of her time management strategy. With unwavering support from her friends and family, Jasmine connects with nature, engages in sports, practises meditation, and continuously seeks opportunities for self-improvement, like learning to ride a boat. In nurturing herself, she embodies the essence of the very wellness philosophy she advocates for her customers. At HYGGEWellbeing, wellness is not just a product; it is a profound journey of self-discovery, social responsibility, and enriching lives in meaningful ways.
Nurturing Wellness and Inspiring Lives
Throughout her entrepreneurial journey with HYGGEWellbeing, the most rewarding moments for Jasmine Liu have been witnessing the growing awareness of health and wellness among communities. The surge in demand for health and wellness products and services reflects the impact of their holistic approach, which encompasses physical, financial, mental, and emotional well-being. Looking ahead, Jasmine envisions continued growth and innovation in the health and wellness industry, driven by advancements in technology and a focus on personalization and customization. HYGGEWellbeing aims to connect and collaborate with various health and wellness participants, including universities, to collectively raise awareness and make a global impact. With a mission to create a brighter and healthier world, HYGGEWellbeing aspires to touch lives, make a difference in local communities, and contribute to a happier, healthier planet for all to live, work, and play on.
Empowering Female Entrepreneurs to Thrive
As a successful female entrepreneur, Jasmine Liu offers valuable insights on breaking through gender barriers and stereotypes in male-dominated industries. She emphasises the importance of building a strong professional network, seeking out mentors and allies, and continuously developing skills and knowledge to boost confidence and credibility. Moreover, Jasmine advocates challenging stereotypes and recognizing the unique perspectives, skills, and experiences that women bring to the table. By addressing unconscious biases and systematic barriers, she envisions a future where women and other underrepresented groups can thrive and contribute to innovation and success in all areas of entrepreneurship.
In Jasmine’s own words, “Both men and women have their own unique perspectives, skills, and experiences that can drive organisations to innovate and succeed. Embrace diversity, challenge biases, and create an inclusive environment where everyone can contribute to meaningful change.” Jasmine’s journey as a trailblazing entrepreneur and her commitment to fostering inclusivity serve as inspiration for aspiring female entrepreneurs to defy stereotypes and make their mark in any industry they choose. With determination and resilience, they too can overcome barriers and create a more equitable and diverse entrepreneurial landscape.