The world is now more connected than ever, thanks to technology. The internet allows people to communicate with each other instantly, even if they live thousands of miles away. It has certainly revolutionized the way we communicate and as a result, digital content has become the biggest component of business in our digital era.
The role of data is becoming more important. Research estimates that there will be an astonishing 44 zettabytes of data (approximately 40 trillion gigabytes) generated in 2020. So, this is why an ability to make quick, seamless decisions based on data will help any modern organization. But how exactly can we harness the power of data efficiently?
Artificial Intelligence (AI) technology provides an answer. AI is all about making machines think, learn and perform as efficiently as a human being. And when it comes to processing huge volumes of data, AI is exponentially better suited for the job than humans. This is why AI is one of the most popular technologies of 2020.
Now, let’s explore a few of the most powerful ways AI can support the world’s content system.
- Content Creation and Curation
The bulk of the written content on the internet is produced by people and always, setting up an online presence is a very big responsibility for any modern business today. But here, AI writing tools with an ability to automate the writing function can take up the responsibility.
Delegating content creation to AI tools can be an excellent strategy too, as your work force will be free to take up newer and more meaningful responsibilities. Moreover, AI tech can curate your content as well. Your website visitors will receive smart suggestions and recommendations based on their patterns of activity, thanks to AI content curation tools.
- Translation
A huge part of expansion is serving larger, more diverse groups of people and this means there will be more languages involved. But a limited number of employees may not efficiently manage translation because the work load will quickly and easily pile up. So, for all your translation worries, AI can provide a solution.
With the help of natural language processing and machine learning, AI can quickly and affordably undertake all your translation needs. Think of all the universal applications for such a useful AI tool in an international business context or a large, multi-cultural community!
- Marketing
AI can be advantageously adopted for digital marketing thanks its ability to greatly personalize communication with each individual person. Moreover, AI tools can survey the market and your business to suggest smart ways to build, maintain and retain clients. And certain AI functions such as data mining, machine learning and simulation can create a fact-based and data-driven marketing strategy for you.
- Avoiding Misinformation and Frauds
One of the biggest constraints in the global communication today is misleading information and frauds. And the reported cases of fake news, spam emails, malicious emails and phishing attacks are only increasing. While email is the communication backbone of modern organizations, it’s also the most common way a cybercriminal will try to attack. So, ‘security’ is fast becoming a necessity in modern business and this is where AI can help.
AI tools can help detect spam, fake news and phishing in your organizations’ email as well as communication systems. You can combine artificial neural networks with probabilistic filers to appropriately train AI algorithms. To illustrate, if the algorithms can examine the frequency of certain words in fake news, spam or phishing attacks as opposed to genuine content, the tool will be more efficient with time.
In Summary
AI technology is one of the most potent technologies we have and perhaps, the most relevant one today. Moreover, it’s perfectly suited for many more vital content management functions such as archival, research, improving your website’s online ‘findability’ and analyzing visuals too. So, as the role of content is becoming bigger and bigger in our digital era, the role of AI technology will grow too.