Daishi Watanabe, CEO & Founder, SUL
“Success in healthcare is built on a foundation of unwavering dedication, compassionate care, and an unyielding commitment to improving lives.” This profound statement captures the essence of achieving excellence in the medical technology industry. It is a compass where every patient’s health is a testament to the prowess and devotion of the entrepreneur.
From medical solution professionals to innovators, each individual possesses the drive to make a difference, the precision to provide exceptional care, and the resilience to overcome challenges along the way. Embodying these unprecedented characteristics and emerging as a beacon of leadership in the medtech domain is Daishi Watanabe, the tenacious entrepreneur and founder of SUL, a pioneering healthcare venture. With a deep-rooted belief in the power to transform lives, he fearlessly navigates the complexities of the industry, leaving no opportunity for better patient care unexplored and no aspect of well-being unaddressed.
From the outset, Daishi’s heart pulsated to the cadence of compassion and healing, propelling him to pursue a career in the medical care industry. His early days were marked by a fervent desire to improve patient care and bring innovative solutions to the forefront. As his expertise grew, he fearlessly ventured into the complexities of medical and aesthetic distribution, ghosting no chance for better healthcare unexplored. Daishis’s journey has been a tapestry of compassion, innovation, and resilience that is nothing short of extraordinary.
The Birth of SUL Healthcare
In 2022, fueled by a relentless passion and an unfaltering commitment to excellence, Daishi embarked on a bold entrepreneurial venture, giving birth to SUL. Having worked with three medical device manufacturers, specializing in ophthalmology, orthopaedics, and cosmetic medical devices for the face and body, his expedition was destined to revolutionize patient care.
Drawing from his past experience and achievements, he envisioned SUL as a catalyst for change, committed to handling aesthetic medical equipment with utmost precision, step by step. Undeterred by the size of the company, Daishi Watanabe took a global outlook. With a mission to empower hospitals and clinics in Japan, SUL diligently contacted medical device manufacturers from all corners of the world. That resulted in a diverse array of advanced medical solutions that were once unheard of in the Japanese life science industry. By introducing previously unavailable medical equipment, Daishi opened doors for overseas manufacturers to break into the Japanese market. This symbiotic relationship stimulated Japanese medical device producers, propelling a wave of metamorphosis that revitalised the life science industry.
Daishi’s vision knows no bounds. With a belief that various medical devices hold the power to approach diseases from all angles, he envisions a future where patient care transcends conventional limits. By providing healthcare professionals with a range of state-of-the-art options, he aims to alleviate the suffering of patients facing various ailments. As SUL continues its astounding journey, Daishi’s determination for ethical business and unfaltering allegiance to patient care remains the driving forces. With each step, SUL is paving the way for a healthier world where medical achievements blend harmoniously with compassion, innovation, and a profound commitment to human well-being.
Breakthroughs in Aesthetics by Introducing Cutting-Edge Technologies
In the medical market, the rise of complete robotisation in medical devices is a notable trend. Medical equipment manufacturers are increasingly promoting devices that can automatically identify and treat specific areas in patients. However, Daishi identifies a critical problem: the current devices often focus on individual processes, such as only specifying or treating certain areas. To address this limitation, Daishi envisions a future where each process will seamlessly connect, enabling complete robotisation with the assistance of artificial intelligence. Similarly, in the healthcare market, emerging trends have presented both challenges and opportunities.
The introduction of new aesthetic medical equipment that increases muscle has gained momentum over the years. Additionally, there is a growing demand for aesthetic devices that reduce pain, shorten treatment times, and improve overall treatment efficacy for existing diseases. Responding to these trends, SUL took proactive measures to stay ahead in the industry. By conducting extensive research and direct engagement with medical equipment manufacturers worldwide, Daishi and his team identified innovative aesthetic devices that could be strategically positioned in the market. One such success story was the collaboration with a Spanish manufacturer that led to the introduction of groundbreaking acne treatment lasers with an unprecedented wavelength range in Japan.
Daishi Watanabe’s progressive approach and ardour for exploring emerging trends have positioned SUL as a trailblazer in the medical and aesthetic distribution industries. Embracing innovation and adapting swiftly to industry changes, SUL continues to address challenges head-on, ultimately delivering advanced solutions to medical institutions worldwide and impacting patient care positively. With a relentless commitment to pushing the boundaries of medTech advancements, his journey with SUL reflects a compelling narrative of headway, compassion, and a resolute dedication to revolutionising the medical domain.
Visionary Leadership and an empowered culture at SUL
As the CEO of SUL, Daishi Watnanbe’s multifaceted role transcends conventional leadership boundaries. At the core of his role lies the commitment to foster an empowering work environment where each employee not only thrives but also flourishes for the long haul. Daishi skillfully fosters seamless communication among team members, forging a strong sense of cohesion that keeps minor issues at bay and prevents them from swelling into major challenges that could impede the company’s success. By organising in-house dinners and events, he nurtures a culture of open dialogue and camaraderie, instilling a sense of loyalty in the workplace.
As the driving force behind SUL’s development, Daishi takes on the critical task of setting clear and attainable goals for the company. With a profound belief in aligning individual aspirations with the company’s greater purpose, he empowers each team member to recognize the significance of their contributions in turning the collective vision into a reality. This shared sense of purpose empowers employees to see themselves as integral parts of the journey, fostering a strong sense of ownership.
While profitability is vital, Daishi’s focus goes beyond financial gains. He recognises the significance of employee improvement and strives to strike a balance between benefits and the expansion of the company. Motivated by a profound passion for reforming the medical and aesthetics industries, his journey with SUL began as a conduit for transformative change. Under his guidance, SUL aspires to approach diseases from all angles, contributing to the betterment of patients’ lives worldwide. With his compassionate leadership propelling SUL forward, Daishi Watanabe continues to script a transformative business story where innovation and empathy converge to shape the future of healthcare.
Empowering Growth through Transparent Partnerships
Building strong relationships with manufacturers and suppliers is a top priority for Daishi Watanabe. He understands that providing useful information is key to fostering successful partnerships. While product sales are essential, Daishi recognizes the value of sharing success stories, sales strategies, and price ranges from the Japanese market to benefit global sales efforts. By being transparent and proactive in communication, SUL minimises risks and ensures prompt action in case of any issues with devices. Daishi’s commitment to sharing information promptly helps reduce the risk of device recalls, facilitates the development of new medical solutions, and safeguards against potential medical accidents.
Daishi’s philosophy revolves around building trust and mutual progress with manufacturing partners. “We believe that by providing valuable insights, we can support our partners in their sales efforts and improve patient care worldwide,” he asserts. This consistency in open and collaborative communication has led to strong and lasting relationships with manufacturers and suppliers, enabling SUL to offer a diverse and high-quality product portfolio. As SUL continues to expand its global footprint, Daishi’s emphasis on providing timely and valuable information remains at the core of the company’s success. By nurturing these strong relationships, SUL ensures that advanced medical and aesthetic devices reach medtech professionals and patients around the world, fulfilling the vision of transforming healthcare with innovative solutions.
Building a Lasting Legacy in the Aesthetics Industry
While the company currently relies on partnering with global manufacturers, Daishi’s ambitious goal is to establish an in-house manufacturing division for medical equipment. In the coming years, he aspires to develop advanced medical solutions through dedicated research and deliver them to medical institutions worldwide, making a significant contribution to patients suffering from various diseases. Emphasising the importance of continuous learning, Daishi remains committed to staying informed about the latest advancements in the field to drive innovation within SUL.
In his own words, Daishi highlights the paramount importance of people within the organisation: “Employees are human assets, not human resources.” He is earnest about creating an empowering and nurturing work environment where team members are motivated to build long-lasting careers with SUL. Moreover, he is keenly aware of the company’s social responsibilities and believes in fostering sustainable evolution to ensure SUL’s enduring presence and positive impact on society. With this visionary approach, Daishi Watanabe is leading SUL on a remarkable journey that intertwines innovation, compassion, and ethical business practices, making a lasting mark in the medical and aesthetics industries.
Words of Wisdom for Aspiring Entrepreneurs
For aspiring entrepreneurs venturing into the medical and aesthetics industries, Daishi Watanabe offers valuable insights to pave a path to success. First and foremost, he emphasises the importance of carefully choosing a specialty. “Experience and a proven track record in a speciality offer significant advantages. Established relationships with doctors and deep understanding of the speciality’s market, including doctor’s characteristics and behavioural patterns, the number of doctors, types of conferences, and medical devices and products used, can help aspiring entrepreneurs achieve their ultimate goal,” assets Daishi. Once a specialty is chosen, Daishi advises entrepreneurs to reflect on their aspirations and dreams in that field. While it’s normal to have uncertainties in the beginning, he encourages a gradual envisioning of future goals. Taking incremental steps and working diligently can lead to a clearer understanding of one’s ambitions and contributions to the chosen specialty.
As an entrepreneur himself, Daishi wholeheartedly supports individuals who demonstrate determination and perseverance in pursuit of their goals. His insights provide a guiding light for aspiring entrepreneurs, encouraging them to embrace their passion, continuously learn, and contribute meaningfully to the betterment of healthcare worldwide. With his visionary leadership at SUL and unyielding devotion to reimagining the industry, Daishi sets a shining example for future entrepreneurs to follow, making a profound impact on patient care and well-being.