Elain Younn, CEO, SOULADVISOR
In the vast, $5 trillion landscape of the global wellness industry, where everything from crystal healing to biohacking is sold, one crucial currency remains scarce: trust. The market has long been called a “Wild West,” lacking standardization, integrity, and a clear path for seekers to find authentic help.
But one visionary leader is rewriting the blueprint for healing. Meet ElainYounn, the CEO of the pioneering wellness platform SoulAdvisor, who has built a rigorous global ecosystem designed entirely on evidence and verification.
Yet, the genesis of this pioneering tech platform is perhaps the most compelling part of the story. It didn’t start with a spreadsheet or a coding session; it began in the shadow of war.
“I never set out to be a tech founder,” Elain reflects. “If you look at my life’s trajectory, I am what you might call an ‘accidental entrepreneur.’ My journey didn’t begin in a coding boot camp; it began in the shadow of war.”
The Gift of Survival
Elain’s earliest memories are not of childhood stability, but of survival. Fleeing her homeland at age 12, she arrived in Australia as a refugee in 1981. The nomadic existence, the loss, and the resulting hyper-vigilance left a deep mark. But in that hardship, she found a compelling purpose: the relentless drive to find safety and the deep, personal need to heal.
For years, that quest was private. She immersed herself in Yoga, Reiki, meditation, and sound healing—tools for personal transformation. Yet, the healing she found felt too important to keep contained.
“I had lived a personal life of wellness,” she says, “but I felt compelled to create real-world structures that could support collective transformation.” This realization crystallized into a deeper mission: to uplift the wellbeing of her people in Cambodia and beyond.
The Spark in Bali
The path from personal healing to global vision was paved by an unexpected detour. In 2013, Elain attended what she thought was a simple retreat in Bali, only to find herself enrolled in a year-long practitioner training course in crystal bowl sound therapy.
It was during this intensive experience that the true business idea arrived, delivered as a powerful inner message she recounts:
“Practitioners are struggling to make ends meet. We need to create a global platform—like TripAdvisor, but for healing—where healers can be found easily.”
Elain realized the Traditional, Complementary, and Integrative Healthcare (TCIH) industry was a “Wild West.” It was fragmented and, crucially, lacked a standardized currency of trust. That was the gap she was called to bridge. SoulAdvisor was born from a deep inner calling to support global healing by empowering complementary therapists with visibility and credibility.
Encoding Integrity
Founding SoulAdvisor was less about writing code and more about “encoding values.” The biggest challenge wasn’t technology; it was establishing credibility in an unregulated market.
Elain refused to chase rapid, unsustainable growth. Instead, the company spent years building its “Green Tick” verification matrix—a rigorous five-step process that verifies identity, education, insurance, and association memberships. They even created special pathways for lineage-based healers, verified by Elders, ensuring they honored indigenous wisdom while maintaining safety.
By mapping global research across 180+ modalities, SoulAdvisor didn’t just become a booking platform; it transformed into an evidence-informed sanctuary where “Explorers could find Practitioners they could trust with their health.”
The Phygital Ecosystem
Today, Elain’s vision is expanding into a “phygital” (physical + digital) reality, taking her back to her origins.
Leading her team, Elain launched the TUI BLUE Angkor Grace resort in Siem Reap, Cambodia. This resort is the physical anchor of the SoulAdvisor ecosystem. It allows clients to book a practitioner online in Sydney and then meet them for a retreat in Cambodia through the “Nomadic Practitioner” program, creating a seamless wellness journey.
“We are passionate about making it safe for the world to heal,” she affirms. “Whether through a booking on our platform or in a sanctuary near Angkor Wat, we are connecting the fragmented parts of the wellness world back together—one verified connection at a time.”
The Flow State of Leadership
Elain’s leadership philosophy reflects her personal journey. She views her role not as a hierarchy, but as service and vision. Her guiding value across all her ventures is simple: “Going with the flow and everything will be effortless.”
She prioritizes resonance over résumé in team-building, looking for people who see their work as an extension of their purpose. Elain believes deeply in the ripple effect of supporting the healer:
“We are all walking wounded in some way, carrying generational pain. Supporting healers to heal allows that transformation to ripple outward.”
For fellow purpose-driven entrepreneurs, Elain offers a powerful paradigm shift: dominance and “beating the competition” are relics of another era. The future is about collaboration, shared vision, and—most crucially—personal alignment.
ElainYounn’s story is a testament to how profoundly personal pain can transform into universal purpose. She is building toward a vision of a “well humanity,” connecting digital innovation with ancient wisdom to ensure that everyone, everywhere, has access to Wellness You Can Trust.