Rebecca Moroney, FOUNDER, WAYSCAPE
Every industry carries its own blind spots, patterns so ingrained they go unquestioned until someone dares to see them differently. The leap into entrepreneurship often begins in that restless space, between the way things have always been done and the way they could be transformed. Such a leap is rarely just a change in career; it is an act of reinvention, where conviction outpaces convention and the blueprint for change is drawn in real-time. It was from within this very space of reinvention that Rebecca Moroney charted her course, giving rise to WayScape, a proptech ecosystem built to reimagine how real estate operates.
Her journey from corporate leadership in ICT to entrepreneurship began with a desire to create meaningful change. In corporate life, she specialised in building and scaling businesses, yet innovation often felt constrained by legacy systems and slow adoption. When she turned her focus to real estate, she recognised the same struggles: fragmentation, inefficiency, and technology that failed to empower agents and clients. That realisation sparked WayScape, a vision-driven platform fusing AI, automation, and real-time tools, enabling agents to work smarter, serve clients better, and position Australia as a global leader. For Rebecca, the shift was never simply about leaving corporate; it was about proving that when vision and technology converge, transformation is not only possible, it is inevitable.
A Vision Born From a Gap
The spark for WayScape was lit in a moment of frustration: watching real estate agents juggle dozens of disconnected tools, drowning in administration, and losing precious time with the very clients they were meant to serve. Rebecca saw this inefficiency not as an inconvenience but as a call to action. “I wanted to change that,” she recalls, drawing on her background in ICT and business transformation to craft a solution that would not simply digitise old processes, but reimagine how the industry itself could operate.
From the very beginning, her ambition was never confined to local borders. She envisioned a global ecosystem that seamlessly integrates AI, automation, and real-time data into one cohesive platform. That vision took form through WayScape’s suite of products, WayHub, WayIQ, WayTask, WayLink, WayMarket, and WaySkill—all interconnected by Dee, the intelligent AI assistant at the system’s core. Together, they created the world’s first end-to-end ecosystem, empowering agents to perform at their best while offering clients faster, more transparent experiences.
For Rebecca, WayScape is not just a technology brand. It is a movement to make real estate smarter, more connected, and more trusted, with NSW at the forefront of a revolution destined to scale worldwide.
Turning Obstacles into an Ecosystem
Launching a tech-driven real estate platform is never without hurdles. And for Rebecca, the steepest climb was creating an ecosystem that could integrate multiple products seamlessly while staying intuitive for agents, many of whom are far from tech-savvy. In an industry where innovation is notoriously slow, she knew the danger lay in building something too complex to ever gain traction.
“One of the biggest lessons was that simplicity must never come at the expense of power,” Rebecca shares. Guided by that conviction, she designed WayHub, WayIQ, WayTask, WayLink, WayMarket, and WaySkill, each anchored by Dee, the single AI assistant at the heart of the platform. Rather than forcing agents to adapt to new systems, Rebecca ensured WayScape blended into their daily rhythms, automating time-draining tasks and offering real-time insights they could act on immediately. Bootstrapping brought its own challenge, yet Rebecca embraced it as discipline in disguise. With no external funding, she innovated smarter, prioritized the features that mattered most, and proved market appetite quickly. For her, every technology introduced had to pass a single test: it needed to remove friction and elevate the agent–client experience. That principle led her to make AI the foundation for automation and engagement, while VR enriched property interactions.
What Rebecca has built sets WayScape apart on a global stage. It is the first fully connected ecosystem of its kind, born in NSW, disciplined by constraint, and crafted with the vision to scale worldwide.
Empowering Agents, Redefining Real Estate
At the heart of WayScape is Rebecca’s vision: every product must strip away inefficiency and give both agents and clients the experience they deserve. “Agents don’t need more tools; they need the right ones working together,” she reflects, a belief that shaped the ecosystem into six powerful yet seamless solutions.
WayIQ delivers real-time property data, research, and AI-driven insights, allowing agents to provide client-ready outcomes with a single command. WayHub streamlines workflow and CRM, automating repetitive administration so attention stays where it belongs, on clients. WayTask connects agents instantly to trusted on-the-ground services, from inspections to photography, without adding burden. WayMarket opens doors to exclusive pre-market and off-market opportunities, giving clients access to properties that rarely reach the mainstream. At the centre is WayLink, powered by Dee, unifying calls, SMS, and follow-ups across social media and reputation channels, ensuring no interaction is ever missed. Finally, WaySkill equips agents with continuous learning and mentorship, fuelling confidence and growth.
This vision has already earned WayScape the PropTech Start Up of the Year 2025 award and recognition as a Club of United Business Most Innovative Company Finalist 2025. Yet for Rebecca, the true success lies in a client journey that is faster, more transparent, and deeply personalised, while empowering agents to deliver excellence at scale.
Guiding Innovation, Empowering Teams
Leading an innovative, fast-growing company like WayScape demands more than strategy; it requires creating a space where creativity, resilience, and purpose can flourish. “Inspiration starts with clarity,” Rebecca reflects. Her team knows exactly why they exist: to revolutionise real estate globally and set a new benchmark for how agents and clients experience the property journey.
To keep the team motivated, Rebecca focuses on vision, empowerment, and recognition. She constantly reinforces the bigger picture, showing how each product, from WayHub to WayMarket, is part of a world-first ecosystem reshaping the industry. She empowers people by giving them ownership of ideas and the freedom to experiment, knowing innovation thrives only when people feel safe to challenge the norm. Recognition is equally critical: every milestone, whether a product launch or a creative solution, is celebrated, fostering authenticity, trust, and a shared belief in the mission.
Thinking ahead, Rebecca is energised by the opportunity to scale WayScape globally, positioning Australia at the forefront of real estate innovation. Expanding WayMarket and WayIQ opens exclusive pre- and off-market opportunities while delivering real-time property insights, setting a universal standard for trust, speed, and transparency in real estate. For her, the journey is about leading a movement that transforms the way real estate is experienced worldwide, and that future inspires her every day.
Lessons for Aspiring Entrepreneurs
For Rebecca, the path to disrupting entrenched markets has always been clear: “The biggest resistance often hides the biggest opportunity.” She knows that traditional industries rarely bend easily, yet it is within that rigidity that innovation leaves its mark.
Rebecca champions relentless self-belief, embracing the certainty that doubt, both from others and from within, will always be part of the journey. Her vision and conviction carry her through challenges, while surrounding herself with a team that shares her values ensures that disruption is never a solo journey. She emphasizes working smarter and harder, focusing only on solving the problems that matter most. Setbacks become stepping stones through resilience, and authenticity shapes leadership that people trust and follow.
For Rebecca, true success is igniting a movement that reshapes an industry, leaving a legacy of innovation, integrity, and impact.