Kumares Chandra Kumar, CEO, Warah Sendayu Resources Sdn Bhd (WSR)
“Entrepreneurship is not just about building a business – it’s about solving a problem the world silently suffers from.”
These words from Kumares Chandra Kumar, the dynamic CEO of Warah Sendayu Resources Sdn Bhd (WSR), capture the essence of a journey rooted in wisdom and driven by a higher calling. At a time when the pharmaceutical world is teeming with quick fixes, Kumares stands apart, bringing to life a vision where nature and science converge to create holistic healing solutions.
A Mission Rooted in Legacy
WSR was born out of a powerful confluence: a son’s admiration for his father’s legacy and an entrepreneur’s determination to address health challenges through natural, non-invasive means.
Born into a family where healing was a way of life, Kumares grew up observing his father, Dr. Chandra Kumar – a respected Siddha practitioner (an ancient South Indian system of holistic medicine) and the Chairman and Founder of WSR. His father was his first teacher, whose silent guidance shaped his thoughts on entrepreneurship, leadership, and the moral compass needed to navigate them both.
“My father is not just a businessman. He’s my role model, my mentor, and my living reference book,” shares Kumares, with a calm assurance that reflects both gratitude and purpose.
Fueled by the desire to continue his father’s mission yet expand its reach with modern scientific precision, Kumares stepped into the pharmaceutical world. Warah Sendayu Resources was envisioned as more than just a manufacturer – it was a bridge between ancient healing and modern pharmaceutical precision, creating formulations that are safe, effective, and accessible to all.
Building a Company with a Soul
Founded in 2022 in Kedah, Malaysia, Warah Sendayu Resources emerged at a time when the world was flooded with quick-fix treatments and chemical-laden solutions. For Kumares, the vision was clear – to create herbal-based, non-invasive alternatives rooted in safety and trust.
“Every formula we created was like crafting a weapon of healing – not for profit alone, but to fight for better health outcomes,” he recalls.
Under his leadership, WSR has expanded its services to include formulation development, liquid filling, powder blending, and sachet filling, catering to a wide spectrum of nutraceutical needs both locally and globally. However, what truly defines WSR is its unwavering commitment to quality. Every formulation undergoes rigorous testing through certified laboratories to ensure that each product meets regulatory standards and carries the seal of trust that WSR has built over time.
Leadership That Builds Vision
As Kumares perceives it, leadership is not about command or control; it is about nurturing a shared raison d’être.
“You don’t just lead a business – you lead a purpose,” he asserts.
Entering the pharmaceutical industry is akin to walking into battle – a battle against stringent compliance standards, market scepticism, and the responsibility of ensuring patient safety. For Kumares, every challenge tests leadership, demanding strategic foresight, unshakeable ethics, and operational excellence.
“A CEO is not just a title – it’s a frontline position in a war for trust, impact, and legacy,” he reflects.
At WSR, his approach is anchored in balance, respecting the time-tested power of traditional remedies while embracing the credibility of modern pharmaceutical science.
His management philosophy shapes WSR’s inclusive culture. By empowering his teams to think innovatively and respecting every idea, he ensures the company remains agile in a dynamic market landscape. He encourages his employees to see themselves as creators, not just operators. At WARAH SENDAYU, ideas can come from any corner – a technician, a packaging staff, or an executive. Kumares listens more than he speaks, mentors rather than micromanages, and leads with clarity rather than control, cultivating a workplace where collaboration fuels excellence and inclusiveness builds ownership, innovation, and morale.
Moreover, his business philosophy extends beyond the factory gates. The company actively engages with local communities, supporting wellness education and sustainable sourcing practices. For Kumares, social responsibility is not a CSR requirement but a fundamental reason for the WSR’s existence.
WSR Core Values: The Pillars of Strength
WSR’s journey is driven by its steadfast core values, which define every action and decision within the organisation:
- Wellness First: Prioritising health, safety, and tangible impact in every product.
- Synergy & Unity: Driving innovation through collaboration.
- Responsibility & Results: Acting with integrity and delivering with purpose.
These values are not merely boardroom statements but are deeply ingrained in the daily workings of the company, fostering a culture where trust, accountability, and excellence coexist seamlessly.
Innovation Beyond Medicine- A Brand for Wholeness
For Kumares, innovation is not just a growth strategy – it’s a responsibility towards humanity. Under his stewardship, WSR is set to launch its herbal-based heart tonic medicine, designed to support cardiac health without the need for invasive procedures or harsh side effects. Rooted in natural ingredients and backed by traditional medical knowledge, this formulation is poised to redefine preventive cardiac care in Southeast Asia and beyond.
Another upcoming flagship is Meerah Herbal Drinking Water, a wellness beverage formulated to enhance blood circulation and detoxification. Easy to integrate into daily routines, this breakthrough solution exemplifies WSR’s belief that wellness should be accessible, non-intrusive, and seamlessly woven into everyday life.
“I want WSR to be known not only for what we manufacture, but for why we exist. We exist to heal, to inspire trust, and to champion safe alternatives in the world of medicine,” Kumares emphasizes with quiet conviction.
Awards & Recognitions
WSR’s dedication to merging tradition with science and its relentless pursuit of quality have earned the company significant recognition:
- Nominated as Most Renowned CEO of Malaysia 2025 by APAC Entrepreneur
- Recognised for Herbal Innovation in Preventive Healthcare (Regional category)
These honours testify to WSR’s commitment to creating impactful health solutions while upholding the highest standards of integrity and excellence.
Words of Wisdom for Future Entrepreneurs
To the entrepreneurs aspiring to make a mark in the world of healthcare and pharmacy, Kumares offers profound advice:
“A business may begin with an idea, but it thrives on responsibility – especially when people’s lives are in your hands.”
He urges them to embrace the sector not merely as a career choice but as a mission– a platform to ease pain, offer hope, and touch lives meaningfully.
His final counsel is rooted in his life’s experiences:
“Invest in knowledge, surround yourself with ethical minds, and build a team that shares your vision. Most importantly, let service be your strategy, and honesty be your strength.”
Looking Ahead: A Legacy Beyond Business
As Warah Sendayu Resources strides ahead with its robust pipeline of herbal innovations, wellness campaigns, and global expansion plans, one thing remains unchanged – its dedication to purpose.
For Kumares, the dream extends far beyond market leadership. It is about building a legacy that nurtures entrepreneurs driven by purpose, creates a platform for authentic healing solutions, and proves that profit and purpose can indeed thrive together.
“The legacy I hope to leave behind is more than just profit or recognition. It is about building a company that stands for values, creates global impact, and becomes a platform for purpose-driven entrepreneurs,” he concludes.As we walk alongside him on this journey to redefine wellness for a safer, healthier world, we are reminded that true success lies not in what you build for yourself, but in what you create for humanity at large.