Nina Jiabao Zang, Founder, KIBRA
Stories often begin long before their protagonist knows they’re part of them. Life has a quiet way of coming full circle, where the choices of one generation echo in the calling of the next. What once seemed like coincidence often reveals itself as a quiet legacy unfolding, shaped by sacrifices, silences, and unspoken strength. For Nina Jiabao Zang, that circle closed with the founding of KIBRA, a women’s activewear and wellness brand. Inspired by generations of resilience, shaped by personal transformation, and built to empower women chasing their definitions of worth.
Nina’s journey began in the shadow of quiet defiance. Her grandmother once dreamed of a life on stage, but wartime China demanded sacrifice. She set aside the spotlight for factory floors, trading scripts for sewing machines. In 1979, as a divorced mother of four, when such a move was both radical and frowned upon, she defied expectations and founded one of China’s first women-led fashion brands. Decades later, Nina followed the conventional path: elite education, corporate success, but something never quite felt right. A chance encounter with a girl in Kenya asking about her “life’s hope” was a turning point. The question lingered, unraveling old definitions of success. At 31, the very age her grandmother began her journey, Nina launched KIBRA, an activewear and wellness brand designed to help women everywhere reclaim their strength, define their purpose, and own their worth.
How KIBRA Threads Impact Every Seam
When impact leads the way, business becomes a force for something far greater. KIBRA was never just about clothing; it was about creating a ripple effect. The idea was sparked not in a boardroom, but in a slum in Kenya, where a young girl’s dream planted the seed for something larger than commerce. From the start, Nina built the brand on the belief that functional, high-quality activewear could do more than clothe a body; it could uplift a mindset.
“We exist to create value for others first. When we lead with service, everything else follows,” Nina shares. That philosophy was tested early on. After investing months into developing an antimicrobial sports bra designed to adapt to all body types, the team faced a hard truth: without the right pricing and marketing strategy, the product wouldn’t reach the women it was meant for. Rather than letting it gather dust, they chose to take action, donating the entire batch to women-led nonprofits.
This decision didn’t just bring visibility, it built trust. Today, KIBRA continues to partner with organizations that champion women’s health, dignity, and empowerment. By placing people before profit, the brand has carved out a space where purpose fuels growth.
Nina’s Inner Compass
Nina’s approach to design reflects the journey she’s walked, as a founder, a global citizen, and a woman shaped by introspection. KIBRA’s design philosophy evolved not just with fashion trends, but with Nina’s growing belief that clothing could be a form of empowerment. What began as a line rooted in black-and-white minimalism expanded into bold, body-honoring pieces, celebrating the confidence, cultures, and stories of women around the world.
But behind the fabric lies a deeper intent. “We listen first,” Nina says. From the beginning, she engaged with women from diverse regions, allowing their feedback to shape everything from fabric choice to fit. Scientific functionality is never an afterthought, products are engineered for real performance, while sustainability remains central, with dedicated efforts toward eco-conscious materials and packaging.
Yet it’s in hardship that Nina’s design philosophy was truly tested. The path to building KIBRA was riddled with defining moments: competitive threats, a car accident caused by sheer exhaustion, and international trade disruptions that nearly halted delivery chains. “Each of these felt like a life-or-death test,” she admits. What carried her through was perspective, deeply rooted in her Buddhist beliefs. “Do no evil, practice good, and purify the mind,” she quotes. When faced with hostility or harm, Nina chooses not to retaliate but to walk away with dignity, believing that fairness, like truth, always resurfaces.
She likens entrepreneurship to planting seeds. “You don’t abandon a seed just because the weather turns. You nourish it, you wait. And one day, it blooms,” she reflects. Her leadership is built on that same quiet patience that embraces both the sunny days and the storms as part of growth. For Nina, every product is more than an object, it’s a gesture. A reflection of belief, care, and the conviction that when women wear something that honors their truth, they don’t just feel stronger. They become it.
Rooted in Heritage, Designed for Her
Growing up between East and West gave Nina a unique lens to view identity, not as a fixed idea, but a canvas shaped by context. In Asian cultures, she saw the power of quiet elegance, community, and grace. In America, she absorbed the unapologetic boldness of self-expression. And in Africa, she witnessed the joy of color and the pride stitched into every outfit. “There is no single definition of womanhood. But there is always a shared desire to feel seen, comfortable, and free,” she reflects.
That understanding became the foundation of Kibra, a way for women to reclaim themselves through what they wear. Nina noticed that as women reach their thirties, they no longer buy clothes just to look good or fit in. The choice becomes personal. “Activewear should be about moving through life on your terms,” she says. At Kibra, comfort and innovation co-exist. The cuts adapt. The silhouettes soften. But the soul stays authentic.
Designing the Everyday, Defining the Future
Nina sees the future of activewear not as a category, but as a companion. To her, the evolution of apparel mirrors the evolution of a woman’s life: fluid, intentional, and unbound by a single role. “Activewear should be like the food we eat daily, nourishing, effortless, and essential,” she says. In Nina’s world, one thoughtfully designed piece should be able to transition from morning workouts to midday errands, from flights to family dinners, from late-night reflection to early-morning movement.
But beyond utility, she envisions activewear becoming more personalized and expressive, a visual language that speaks to individual journeys. KIBRA isn’t about fleeting trends. It’s about building emotional utility, something that walks beside women on their hardest and most joyful days.
To aspiring women entrepreneurs, Nina offers this reminder: “Business for good” is more than a slogan; it’s a compass. “You won’t get every decision right. But if you intend to serve, you’ll never truly lose your way,” she admits. In a world that glorifies hustle and disruption, Nina’s story is a quiet revolution, proof that when brands are rooted in a goal, and founders in principle, impact becomes inevitable and believes that it is the legacy worth building.