In today’s competitive world, every fashion brand needs a good marketing strategy in place to stay ahead of its competition. It doesn’t matter if you’re brand new to the fashion world or an industry veteran, you need to have an effective marketing strategy. With e-commerce dominating the world, fashion brands aren’t just competing for foot traffic and brick-and-mortar sales. Fashion brands are competing for those early-morning purchases or late-night clicks from online customers too.
The fashion industry has changed dramatically over the years and your business must be constantly adapting and evolving to stay ahead of the competition. In this article, let’s illuminate the best marketing tips to every new fashion brand can do to promote itself.
Create a Brand Website
This is the obvious one and sounds like a no-brainer, right? Firstly, make sure you have clear images of your collection, contact details, and a biography background of the label. Create a central website where you can base all your activities around and build your brand image. Time and again, many brands keep selling on a marketplace and believe that’s enough but it’s never a good idea to put all your eggs in one basket. It’s so much easier to build a clothing brand if it’s based on an independent web store.
The website is a center where your brand lives, consumers discover you and build a relationship with you. Selling on marketplaces and your website is a powerful way to get recognized as a brand by more people.
Power of Social Media
In this digital age, social media plays many important roles in the world of eCommerce, and it’s best to get your brand seen by more people. When you post interesting content, you’re seen by more people and grow your following. As soon as your following grows, people trust you, visit your site more often and buy when they see your brand. Once you’re growing followers, it’s very important to post interesting, relevant, and engaging content, else you’ll lose those followers as quickly as you get them.
Custom Packaging
Custom packaging goes a long way in making your brand memorable for first-time buyers and website visitors. Custom packaging can mean that you care for them and customers are likely to share the photos of their new purchase amongst their social media followers. You can use this content to reuse on your webpage and social media platforms and promote the brand.
As the saying goes, the first impression is the best. Quality packaging is also important as your packaging and presentation echo your branding.
Blogging
Create a Blog on your website. By providing an educational and informative blog on your webpage, you can build trust with your audience. Blogs can discuss things that happen in the industry and how it affects the consumer. The overall goal of a blog is to educate and inform the readers about the brand and trust it enough to make a purchase.
Contact Bloggers & Influencers
Invest in influencer marketing. This strategy is one the most effective and often used strategy in fashion marketing. Make a list of social media influencers and find ways to connect and share your brand and content which simultaneously grows your audience and you can grow with them.
You don’t need to have a lot of money and go after well-known celebrities, rather recognize up-and-coming talents who align with your brand and talk to them about promoting your brand. This way, you get to nurture and encourage the talent, and together, your brand gets the exposure that would be hard to achieve in other ways.
Voucher Codes
Everyone loves discounts and voucher codes when shopping. If you’re retailing at low prices, try creating a discount code for your online store and post it on your webpage and social media platforms.