Are you having a hard time luring in new customers? You scoured the internet for leads and worked up the nerve to do some cold calling but still struggling to reel in some new clients? Well, attracting new customers is no easy task. No matter how amazing your product or service is, your business is not going to make any money unless customers are willing to buy them. No customers, no business. Period! However, often most of the start-ups fail, not because customers are not interested in their products, but because customers don’t even know about the existence of their products/services in the first place. So, how to entice new customers, and keep them coming back for more? Here are 5 creative ways you can employ to make your business stand out from the rest.
Entice Customers with Exclusive, Targeted Offers
Giving away free or discounted products may not seem like the most logical business plan for a small business especially when you are starting out on a lean budget. However, when you are spending a little upfront money for exclusive targeted offers, it’s worth the investment as this will bring more customers through your doors. So, you can consider offering a discount for first-time customers. For instance, you may offer 5-10% off on their first purchase. You can also offer incentives to your existing customers to refer new customers like $5 off for every new referral. You can also create a loyalty program where customers get points for every purchase, which they can then redeem for discounts or free products.
Create Helpful Videos
When starting out, it can be tough to exert a pull on customers. With everyone vying for attention, differentiating yourself from the pack is not an easy game to win. So, one great way to attract attention is to create useful videos about common problems in your industry. For example, if you own a plumbing company, you could create a video on how to fix a clogged sink. If you own a restaurant, you could create a video on how to make the perfect omelet. By creating helpful content that solves common problems, you can show potential customers that you understand their needs and that you’re knowledgeable about the field. It also helps them get to know, like, and trust you – which is essential to thriving in the industry. You can also post a tutorial on how to use your product, or how it works. You can even do a review of your product or service, or offer some tips and tricks for getting the most out of it.
Run a Mobile Marketing Campaign
There are many advantages to using mobile campaigns to market your startup. First, mobile campaigns are personal and interactive. This means that customers feel like they are directly interacting with your brand. Additionally, mobile campaigns allow you to reach a large audience very quickly. And finally, mobile campaigns are very cost-effective and help your brand get more visibility.
Create Relevant Instagram Contests
Instagram contests are a great way to attract new customers to your startup. They’re an easy way to generate buzz around your brand and get people excited about your product or service. However, when planning a contest, make sure to choose a prize that is relevant to your target audience. Additionally, be sure to create a contest that is fun and easy to participate in. Some ideas for contests include: – Photo contest: Ask followers to post photos using your product or service and tag you in them for a chance to win a prize.
Jump On Trends
When you’re starting a new company, you need to get creative with how you attract new customers. And, one of the best ways to do this is to jump on trends as they happen. Keep an eye on what’s happening in the world and try to capitalize on it. For example, if there’s a new movie or TV show out that’s gaining a lot of buzz, create marketing content around it that ties in with your product or service. Or, if there’s a current trend in fashion or beauty, create content that shows how your product can help people follow that trend.
Wrapping up
In 2022, it takes more than just a clever ad to attract new customers to your startup. So, if you want to stand out from the thousands of other businesses your customers see every day, you need to be creative. Now that you’ve got some creative ideas to attract new customers and grow your business, it’s time to step up your game. Good luck with your venture!