Why Small Businesses Need Content Marketing


Running a business is seldom only a means for living. Just ask any young entrepreneur, CEO or manager and they’ll always say that they have a bigger goal in mind. The world’s most successful companies have often begun with a simple, potent idea; the magic happened when enough people saw its viability and the idea almost sold itself. But what does this mean for new or young companies? 

Along with offering something new and very valuable for the community and society, small businesses must adopt the right approach to grow. In our fast-paced digital era, content marketing presents a good growth opportunity. This long-term marketing strategy leverages all sorts of content to earn customers’ trust, build a sturdy presence on the internet and grow the business on all fronts.

When you’ve got the basics right, effective content marketing will directly share the nitty-gritty of your business: its story, its value and why buying from you is actually a good idea — to a very large number of people. Read and discover how content marketing presents small businesses with the most opportunities.

Content Marketing Generates More Leads at Lesser Investments

According to Demand Metric, a leading provider of marketing resources and tools, content marketing is 63 % cheaper than traditional methods and generates thrice the number of leads i.e. opportunities to improve social shares, networking, sales and visibility.

It also reports that 80 % of internet users prefer learning about brands via customized content capturing the essential details and they want to take fuller control over their browsing experience. According to GlobalWebIndex, a tech-centered market researcher, 47 % of netizens are using ad-blockers today. There are far too many irritating, intrusive, irrelevant or malicious advertisements out there and so, paid advertisements are becoming less and less reliable. Customized content directly speaks to many peoples’ specific struggles more effectively and they are more willing to seek out, make a purchase and share positive reviews. 

Content Marketing Works Very Well with Social Media

There are about 3.2 billion people or 42 % of the worldwide population using social media today. And being so also easily accessible, these platforms are one of the world’s biggest marketplaces and are a sturdy vehicle to promote your business.

When customers subscribe to your updates and follow you on social media, your customized content containing offers, news and educative information can significantly raise your brand’s value. Good quality content can also generate more traffic to your website and social media pages, making more sales possible and opening up newer avenues to grow. Content will also help your brand establish its identity worldwide and can mold your brand’s reputation. Moreover, regularly updated content streams will ensure that your brand stays fresh and relevant over time. 

Quality Content can Showcase Your Expertise

When high-quality content is published by an authority or someone well-qualified, audiences are provided with a well-informed and educated perspective. An authentic source always delivers stronger value to people and thus, they are empowered to make smarter buying decisions.

So, publishing authentic and reliable content regularly can position you as a subject matter expert because content marketing works to showcase your expertise. Your content should show that you understand the specific challenges facing people, the limitations in the industry and your ability to answer these challenges — in the best possible way against the backdrop of other service providers. In doing so, audiences are assured that they are helped by the leaders in the field.

In the initial stages, repeat customers are crucial for small-sized businesses and enterprises, and so, it’s critical to nurture initial leads and customers to sustain them for the long-term. Here as well, only content can truly build long-lasting trust with customers. Over time, customers will want to frequently avail your services as they develop a sense of loyalty towards your brand.

Position and Establish Your Brand in A Strong Way

Search engines such as Google, Bing and Yahoo! always sift through content from all of the internet’s websites according to its quality, relevancy, regularity, grammar and more to provide answers to peoples’ queries. As you publish high-quality and well-optimized content, search engines ensure that it reaches more audiences and that your brand is easily visible to lots of people worldwide.

So, quality content will not only help you stand out from your competition, but will help you understand where your business truly stands in the market. In doing so over time, you have the opportunity to position yourself as a leading authority in the industry and more people will seek your brand, your services and your opinions for relevant questions, concerns or matters. 

In Conclusion

Consistent, high-quality and personalized content works excellently alongside other digital marketing tools such as email marketing, SMS campaigns, pay-per-click advertisements and social media. People are already actively searching for answers to their pertinent questions and your brand has the opportunity to extend a helping hand — at cheaper costs and many benefits to your business. So, why hesitate to give people what they want?