Mobile devices account for 49.91 % of global website traffic. These grabbable internet-enabled devices offer such a highly unprecedented ease of access to people that older desktops or laptops simply cannot deliver.
Available in their pockets at all times, an average person uses his or her smartphone for more than three hours every day (according to “Screen Time Stats Report 2019” published by the RescueTime app) for various purposes. But despite being the biggest marketplace for businesses, engaging smartphone users remains a very big challenge.
According to research by Google, 53 % of mobile users will leave a page if it takes longer than three seconds to load. Content that’s easily accessible, concise and easy to understand resonates well with mobile audiences.
Yahoo! eye-movement tracking studies reveal that mobile users look for the main sections of a page and within about three seconds, they evaluate whether they want to spend more time.
So, content marketers must always value users’ time, especially that of mobile users. The main aim in catering to all your visitor’s needs is to demonstrate that you truly value their time, energy and that they will be engaged promptly.
Here are Three Ways to Strengthen Your Mobile SEO Strategy
- Make your Website Super Easy to Access and Navigate
A mobile-responsive design is the key to giving the best browsing experience. A study by Google reveals that 67 % of mobile users are more likely to make a purchase or use a service if the website is mobile-friendly. Your website and social media pages must be responsive across all devices i.e. desktop, laptop, mobile, tablet and so on.
Besides choosing the right theme from popular website hosting service like WordPress, there are guidelines prescribed by Google to help your business achieve a mobile responsive design. You must also optimize the speed of your mobile website because Google and other search engines ranks websites based on how quick they can load, among other factors.
Creating a sitemap for your website helps mobile visitors as well as search engines know your content better. And optimizing titles and meta-descriptions with snappier content will help visitors identify what you truly offer.
- Optimizing Written and Visual Content in Your Website
Your written posts must be clear and relevant enough to pique the readers’ interests. Subsequently, your content must be to-the-point and must directly address the specific issue at hand—to deliver on the promise of quality. You must also choose the simpler, the shorter alternatives of words. Additionally, there are grammar and plagiarism checkers available online to help you establish readability as well as authenticity.
The practice of ‘chunking’ your content i.e. grouping related sentences together such that readers are able to easily digest your ideas is an effective approach. Here, some more elements like images, white spaces between the lines or other features, length of the sentences or paragraphs and summaries come into play.
- Make your Content Shareable on Social Media
80 % of time spent on social media platforms is on mobile devices, according to a media intelligence agency named Comscore. It thus becomes a top priority to make sure sharing your diverse content to social media platforms is possible.
Adding sharing buttons improves your visibility, builds trust and encourages your visitors and social media users to share your content. Identify and implement the right keywords, use pertinent hashtags and keep up-to-date with current affairs as you tailor your content for social media platforms.