PROFILES

Martin Pluschke
Growing personally and professionally means inviting new perspectives and experimenting with them. In Martin´s case, this meant exchanging the business suit of an insurance manager with the hoodie of a start-up incubator, working with companies in Berlin, London, and the Silicon Valley. This was an incredible experience and the pivotal moment in his career. He realized that the insurance industry needed to reform, to embrace digital transformation and to let go of old-fashioned thinking. Digital technology is pervasive today—but not in German´s insurance industry.