If there is a fourth industrial revolution happening in the future years, undoubtedly, Artificial Intelligence would be the sole reason behind it. AI is formerly known to have influenced all kinds of industries like IT, Retail, Healthcare, graphic designing, amidst others. Currently, AI is gradually disrupting the beauty industry as well. Companies from the largest multinationals to independent start-ups are increasingly investing in AI to bring groundbreaking innovations to consumers.
AI is transforming the beauty industry in many ways. A few years back, L’Oreal, one of the famous beauty brands, launched its AI and beauty segment. But what are the next transformations that we expect from the beauty industry?
Here are 3 ways that AI is going to alter the beauty and fashion sector in the years and beyond.
- Personalized Shopping Experience
Professional graphic designers are leveraging the 3D design to provide the customers with a better service. In order to provide them a personalized shopping experience, designers are now expected to create an immersive product design to fulfill customer needs. Buyers will no longer have to visit the store once the AI design allows them to try out any product they want at the comfort of their home. One of the world’s leading professional makeup company MAC has already implemented its magic mirror that is supported by AR technology. Alongside this, Bourjois is also one of the brands that have implemented try-on-makeup through the use of augmented reality. Another haircare brand called Prose has gained a lot of attention for using AI technology to personalize shampoos and conditioner products.
- Skin Analyzer
Most of the Asian countries are utilizing skin analyzer aided by AI for quite a while now. Over the next few years, the world of beauty will definitely see a rise in the use of skin analyzer. Now, the marketing designers will take the help of the AI to design an analyzer that assesses the skin condition and suggests the products based on the analysis.
Olay, an American brand already has a skin adviser. The future transformation of AI in beauty can lead to offering in-store consultation that will be provided by AI-supported skin analyzer.AI supported skin adviser detects and analyzes different skin issues that include redness, wrinkles, eye-bags, freckles and dryness, and offers solutions accordingly. This will be one of those trends that not only survive the competition in the industry but thrive towards success.
Presently, graphic designer companies are using UX and UI designs for creating chatbots. It has now reached a point where chatbots will be utilized for offering personalized beauty consultation. Generally, consumers prefer human interactions. But now with this new era in AI, people have already started conversing with digital assistants and chatbots.
Initially, in the beauty industry, chatbots were utilized to locate stores and help customers in returning products. Nonetheless, now, the time has come where AI chatbots are helping people in their decision to purchase. The bots have already started working as in-store virtual assistants in many stores.
Big brands such as L’Oreal, Estée Lauder, and Sephora have already invested in AI for their own beauty bots. However, CoverGirl has brought a revolution in using chatbots in the beauty industry. It is the first company to have launched a virtual influencer which simply a chatbot.