Priya Jaganathan:A Profound Leader Dedicated To Helping Businesses Realize Their Full Potential


Priya Jaganathan, Co-Founder & Managing Director, Auriga International

“Success is not final; failure is not fatal: it is the courage to continue that counts”- Winston Churchill. 

The above quote evidently implies on one of the many vital traits of a profound leader.Today, leadership is no more just a designation; it has become a way of thinking, a perspective to be precise.Empowering leaders possess the ability to create a vision for success and pursue it with sheer determination, persistence, and valor while learning from failure. They understand that the business world is a pit of challenges, where success and failures are not stagnant. So, they face failures, keep grinding, embrace innovations, and gear up to thrive with a bigger and better comeback.

Akin to a similar mindset, an avid business leader who is masterfully helping build success stories across the entire spectrum of the hospitality industry is Priya Jaganathan, the Co-Founder and Managing Director of Auriga International. The ardent entrepreneur firmly believes that neither success nor failure is permanent and persistent and hard/ smart work and faith are two factors for success. Priya commenced her journey as a passionate hotelier working for wonderful hotel chains such as Anantara, Starwood, and other Boutique-hotels. After working for more than 20 years in the hotel industry, she wanted to create a brand to have a one stop shop for hospitality solutions. This led to the inception of Auriga International, a leading professional consultancy company primarily based in the UAE and Asia. Under the insightful leadership of Priya, today, the pioneering company is delivering a range of customized business-based solutions and consultancy services, targeted at achieving the clients’ goals – from revenue generation to increased and enhanced brand awareness.

Offering Highly Customized Hospitality Solutions

Specializing in the hospitality industry, Auriga serves as a turnkey service provider to help a business realize its full potential. While very few companies do turnkey services, Aurigastands out by proposing services that are mutually beneficial acting more like a partner to achieve a sustainable business model. “We are customizing proposals based on the clients’ needs very carefully as one proposal does not necessarily fit everyone. We offer a value proposition in terms of discounts through our mass procurement for packaging, food, and beverage supply chain design and build optimizing cost and also offering more reliable customer service,” asserts Priya. The company has consistently achieved its objectives by developing creative, out-of-the-box, and smart business strategies to deliver customized, results-oriented, and time-bound solutions that are relevant, up-to-date, and cost-effective.

Fostering a Value-Centric Work Culture

The name AURIGA comes from a Latin Word—’Charioteer’, which is one of the 88 constellations. In Greek mythology, Auriga is associated with the mythological Greek hero Erichthonius of Athens, whose chariot was modeled after the Sun’s Chariot, which is why Zeus elevated him to the heavens. The brandmark of AURIGA is a unique and modern interpretation of the Sun chariot’s wheels, which it has used as its inspiration to reflect its core philosophies of moving forward, being motivated, and being goals-driven.These core values shape its work culture and inspire its employees to do more for its clients. It integrates honesty, integrity, transparency, and business ethics into all aspects of its business functioning. Being a people-centric company, AURIGA treats its customers with respect and faith and cares about its employee’s satisfaction and personal growth. “We value people be it clients/customers employees, suppliers, or any stakeholders involved in the business. We maintain transparency and have managed to grow long-term relationships,” opines Priya. 

For Priya, success is a journey and she strives to learn from every experience. She believes that leaders should consider wise decisions over emotions and must practice what they preach. 

Aspire To Give Back To Community

In the next few years, Priya sees herself continue developing AURIGA and making sure it continues to grow. Priya’s goal has always been to make a positive impact through her dedicated endeavors while contributing to making the world a better place to live. As the company continues to scale, Priya also envisions growing as a leader and as a person to take this venture to a new height in the coming years. She aspires to give back to the community as much as she can and have a good retirement.It has been an incredible journey for Priya since the inception of AURIGA and she is geared up for a greater walk ahead that is full of success, innovation, and creativity. Fueled with an optimistic outlook, the inspirational business leader continues to create a benchmark in the industry while building a legacy for the next generation to look up to.