VOL 5 ISSUE 4
Ghassan Muradwij and Riyaz Alambath
Travel agencies face intense pressure in the field. They are expected to satisfy countless service requests from busy customers who want to secure their flights, buses, taxis, travel plans, hotel reservations and holiday packages. At the same time, they are expected to realize a seamless booking experience online and punctually provide on-the-ground transportation. But they can only deliver these through a special technological support system.