Leadership Dynamics: Building Stronger Leaders to Live Better Lives

‘Leadership Dynamics Australia’ is one of today’s most prominent leadership development companies, in Australia and Asia Pacific. They are all about fostering the practise of essential leadership principles in professional life, encompassing business leadership, business management, professional sporting coaching, team building, workplace culture and leadership thinking.


Over the last 18 years, Leadership Dynamics has helped many clients—individuals as well as large organizations—to introduce and to reinforce vital leadership principles and strategies in their daily routines. They have been extremely effective in helping clients like business leaders, business managers, entrepreneurs, CEO’s, professional sports coaches and elite athletes, to improve their performance profoundly. The company has succeeded thanks to diligently and consistently applying key leadership principles to help people become better leaders.

Peter Cox
Peter Cox, Founder and CEO, Leadership Dynamics

The Incredible Journey that Created Leadership Dynamics

To understand Leadership Dynamics’ inception, we must look into its founder Mr. Peter Cox’s incredible journey. As a fresh Bachelor of Business graduate in 1984, a young Peter worked extremely hard in his very first job as a marketing assistant for a large Australian company. But receiving just a meager income, he soon realized that his struggle was becoming pointless.

Just a year later, Peter met a beautiful girl ‘Debbie’ in a lucky encounter and within a few hours, he fell deeply in love with her. His entire life changed for the better on that fateful day—because now he was willing to do anything for a chance to start a relationship, family and livelihood with this girl. He acted immediately: ending his previous relationship of three and half years and started a relationship with Debbie.

Even in the following few years, Peter didn’t know how to make his dream come true and he struggled professionally, moving one from job to another, without stability or direction. But he persevered and finally set up his first sales and marketing business with Debbie in 1988, with just $11 in the bank and three weeks before their marriage.

Fortunately, Peter began to better understand the true nature of leadership in the following years. In 1992, Peter was led by other successful people for the very first time—the turning point in his professional journey. This was very humbling but the revelation that no one person has all the answers and everyone, including leaders, requires help has been the key to his professional success today. His business success steadily grew as well: It has expanded into 29 countries, with a team of over 15,000 and in 12 languages today.

By March 2003, Peter had traveled internationally many times and had engaged with thousands of people in the field of leadership development. Further encouraged by his own business success, he established Leadership Dynamics Australia in 2003, to help people become stronger leaders and thus live better lives. He established the company to better share his global leadership experience, knowledge and strategies with leaders in many different industries to help them make their vision a reality.

“Leadership Dynamics began with its first client, in April 2003—a sole trader—and over 18 years, we have grown from strength to strength, bringing leadership to many organisations, from small businesses up to companies having 400 plus team members, in addition to a number of elite sporting teams and professional athletes. We have helped our clients achieve up to 1000% growth,” Peter says.

Even today, Peter continues to follow different leaders. This idea essentially empowers the entire Leadership Dynamics’ process and virtuous cycle.

Helping People Become Stronger Leaders to Live Better Lives

Peter is Leadership Dynamics’ main attraction. He’s very well experienced: he was trained by significant global entrepreneurs and he has conducted over 17,000 one-on-one coaching sessions. He’s an internationally recognized leadership specialist; he makes people really curious about the true nature of leadership and inspires them to develop their own abilities. He also has a strong natural ability to bring out the characteristics of natural leaders in people and empower them to increase their leadership influence.

Leadership Dynamics’ services are tailored to each client’s individual needs, often bringing together Peter’s famous one-on-one training, leadership events or workshops and team building sessions. The company also helps improve an organization’s communication, formality, unity, harmony, accountability and respect—these make up a successful team culture. Overall, they guide organizations towards greater performance and effectiveness.

With a better understanding of leadership, clients begin to work ‘on’ their business, planning for the future, rather than being caught up in it daily. In addition, the company helps clients overcome the biggest obstacles in leadership including ineffective leadership, poor work culture, low employee engagement, poor retention of top-performing employees, poor long-term planning, not seeking expert guidance, poor mental health and poor personal or home life. All these significantly affect a person’s ability to lead—as found by several studies.

Understanding the cruciality of a holistic leadership approach, Leadership Dynamic’s mission is to help people live their best life, professionally as well as personally. They believe in leadership as composed of three parts: strong leadership thinking, a balanced and happy home life as well as health and well-being. What’s the point of having a successful business, with a fancy car and a big house if when you come home, it’s empty because your spouse left you, or you drop dead at 40 years old from a heart attack because you didn’t have a healthy lifestyle because of too much stress and work? Leadership Dynamics also helps leaders to develop accountability and respect within their teams, to face harsh realities directly and to change behaviours for the better, both professionally and personally.

With time, clients have been seeing just how valuable Leadership Dynamics’ services have been. As they pick up many vital leadership qualities, they begin to sell Peter’s values, passion, focus, empowerment and self-discipline in their own business activities. “In addition to growing the performance of organisations, I’ve developed life-long relationships. It’s an honour my clients trust me with my holistic picture of leadership,” Peter says.

Approaching an Even Brighter Future

In addition to being a highly sought-after leadership expert, Peter is a published author of two books: ‘The Dream is Everything’ and ‘Your Business Shouldn’t Need You—Start to Replace Yourself in 180 Days’. He’s also a successful entrepreneur, now having just launched his new online course, Leading4Growth. Guided by priceless lessons that his own life taught him, he has laid a strong foundation for Leadership Dynamics. In turn, the company has become one of Australia’s most reliable and dynamic leadership development brands today.

“First you must lead yourself before you can lead others. Personal change is an inside decision. Leadership Dynamics helps people to lead in all areas of their life. Everything is underpinned by our leadership of ourselves and others, both in a professional capacity at work and in a personal capacity at home,” Peter says. The team at Leadership Dynamics is guided by the ‘F. L. I. T. U.’ principle, encapsulating the critical importance of values such as ‘Family’, ‘Loyalty’, ‘Integrity’, ‘Trust’ and ‘Unity’ in their day-to-day activities. They also believe in cherishing each day, having fun and also living in harmony with others and the environment.

“We want to see Leadership Dynamics Australia reaching a global community—seeing more people become better, stronger leaders, living their best life—building stronger leaders to live better lives. 2021 sees the launch of our new online leadership development program, Leading4Growth. This allows many people to discover the Leadership Dynamics process for themselves more affordably,” Peter sums up.