Lai Chang Wen: Forging a New World of Creativity and Innovation

Lai Chang Wen,
Ninja Van

While working in the menswear brand ‘Marcella’, Lai Chang Wen found that logistics was one of the biggest challenges faced by his company. Because of the unreliable courier service, Marcella’s products were not reaching their clients on time and sometimes not at all. He realized that Singapore’s logistics service wasn’t optimized for e-commerce. Thus, he decided to change the game. He took the challenges as an opportunity to start another business. This is how the inception of Ninja Van came about.

Along with his two co-founders Shaun Chong and Tan Bo Xian, Mr. Chang started Ninja Van in 2014 with headquarter in Singapore. The company introduced a tech-enabled and hassle-free delivery services for businesses of all sizes across Southeast Asia.

“Ninja Van’s dedication to customer satisfaction means that you enjoy flexibility through our tailored solutions and the assurance that we will fulfill your logistics needs so that you are free to focus on other aspects of your life, avers Mr. Chang.”

A Journey from Hardship to Success

Under the guidance of Mr. Chang, Ninja Van today stands tall as a pioneer in the logistics industry. However, like every success story, the company’s journey was no cakewalk. Initially, Mr. Chang and his co-founders had to sleep overnight on mattresses in the office, and they were so shorthanded that they had to sort out the parcels themselves.

Beginning from there, Ninja Van has quickly become one of the leading logistics companies in the region, with operations in Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. “The company so far employed 1,000 strong office staff supervising 10,000 drivers in approximately 500 cities, delivering 200,000 parcels per day. Thus, every employee can go home to sleep,” says Mr. Chang with a smile. 

Applying Innovative Ideas in Logistics

With a provision of flexible solutions according to clients’ needs, Ninja Van’s establishment was a turning point in Singapore’s logistics industry. The company introduced advanced features in courier service at a time when other solution providers were offering primitive delivery tools. Thus, Mr. Chang put a lot of effort to set up his novel ideas in the logistics market.

Mr. Chang states that since logistics is a very people-heavy industry, trying to push for change is difficult. “When you deal with 10,000 people who have to change their ways overnight, it is that much harder. And, when you’re a big logistics company that delivers parcels all over the world, any change you push through has been done on a global level,” he adds.

Evolving with the Logistics Industry

Unlike any other logistic providers, Ninja Van offers logistic services with a provision of seamless delivery experience for shippers and shoppers. This service enables customers to track their parcels, receive real-time updates, and gain access to alternative pick up points.

To deploy these advanced services, Ninja Van functions on proprietary technology and algorithms that connect and integrate multiple logistics networks for the optimization of roots and fleet management. This enables the company to increase efficiency and decrease operational costs. In addition, this technology provides greater transparency and accountability for clients and end-customers.

“Our company examines the complete life cycle of each parcel—from pick-up to drop-off, and it continuously works to improve each delivery stage by using its unique technology and algorithm,” states Mr. Chang.

Instead of manually sorting parcels, Ninja Van’s employees use their smartphones to scan packages. And, this helps them to easily figure out parcel information such as where the parcel is heading, and what should be done with it. “Our employees tapped on mapping technology to plot the best delivery route. Thus, drivers could deliver faster while saving on fuel costs. With technology forming the core of our business, I believe that these advancements set us apart from the rest of our competitors,” concludes Mr. Chang.