5 Ways Artificial Intelligence Can Be Used in Marketing

5 Ways Artificial Intelligence Can Be Used in Marketing

Artificial Intelligence has been the major talk point in the tech world for quite a while now. Although it is still a work in progress, we have already seen what technology can do. No matter what your budget is, it is intimidating to bring artificial intelligence into marketing strategies. However, getting started with the experiment to adopt AI often feels like walking on thin ice for the small businesses, start-ups and entrepreneurs. But we have reached that point in time where AI is becoming the necessity for all the brands that want to stay competitive in the market. 

Here are five ways businesses can use Artificial Intelligence in their marketing: 

  • Sales Forecasting

AI takes the sales forecasting and conversion management solutions to the next level. Marketers are now able to compare sophisticated inbound communication alongside the traditional metrics to help answer difficult strategy related queries. With the implementation of AI marketing, there is no longer a need for questions about anything as the data provides the answer itself.

  • Know Your Customer

With AI solutions, every marketer can exactly know the thoughts of their consumers in real-time. Likewise, with the number of social media platforms available, of course with AI to analyze its activities, marketers can truly understand their consumers’ needs and responses. Savvy marketers will have access to harness their data in real-time and immediately modify their messages or branding to gain maximum effectiveness.

  • Digital Advertising Campaigns

There various ways to optimize digital advertising and account-based marketing, but AI solutions are used best to help marketers to go a step further for deep insights and analysis. AI has the ability to access the abundance of consumer data hidden in the keyword searches, social profiles and other online data and provide smart and more effective digital ads. Consequently, it results in human-level outcomes and insights without manual human labor.

  • Detailed Consumer Profiles

With AI’s abundant data, it also helps to feed consumer profiles. AI solutions provide marketers with deeper insight into consumers’ activities and potential clients. It enables to deliver the right message to the right person, at the right time. It also helps in building a comprehensive profile by capturing the data and storing every single consumer interaction. Using the power of AI solutions, marketers can take the profiles the extra mile by refining marketing campaigns and creating highly personalized content. 

  • Real-Time Conversations

AI has the advanced ability to analyze large blocks of open content and identify the trends. Thus, it enables the brands to interact instantly with consumers in real-time through online conversations or other platforms. By communicating with the consumers in real-time, marketers can help directly by influencing buying decisions. AI helps marketers monitor these social conversations and other open forums to identify any relevant conversations.


There is no time like the present to adopt and test how artificial intelligence strategies can help to create highly personalized experiences for their consumers. AI is poised to go big across all industries and segments and the marketers should dedicate their time and resources to make sure that their marketing organization is all set up for continued success, both now and in the nearing future.